Jack Daniel’s Tennessee Whiskey announced its sixth year of participation as the national sponsor of Mexico’s King of Ranchera music, Vicente Fernandez, during his upcoming 2004 U.S. tour this fall.
Media
Viva El Chicano! ’70s Latin Rock Legend .
From Shakira to Juanes, Cafe Tacuba to Mana, Latin Rock has never been more popular than it is today. But in Mexican-American neighborhoods decades ago there was a band that earned acclaim behind only Santana and War, and remains a favorite among Latino baby boomers — El Chicano.
¡SORPRESA! Network Adds Comcast Chicago.
Continuing to build upon its national footprint, ¡SORPRESA! will be launching in Comcast’s Greater Chicago Region on September 15th; making the network available to 1.7 million Chicago Comcast customers.
PMA: 2003 Coupon Usage Stats.
The Promotion Marketing Association (PMA) Coupon Council announced 2003 coupon distribution and usage data in advance of September, the seventh annual National Coupon Month.
¡Viva Tu Cine!
A new Latin American film series kicks off in Los Angeles this month in an effort to provide greater access for the Latino community to first-run films from Mexico and Latin America. Thirty years ago first-run Mexican cinema played to packed theatre houses across the country; however, today only three or four films per year make it across the border. Beginning September 24, ¡Viva Tu Cine! will bring Spanish-language movies all year round to theaters across Los Angeles County.
