Media

The Latin Recording Academy announced that the winner of the 4th Annual Latin GRAMMY for Best New Artist and current nominee David Bisbal and multi-platinum recording artist Jessica Simpson will electrify the stage with an amazing opening duet on the 5th Annual Latin GRAMMY Awards Sept. 1 airing live on the CBS Television Network from 8 – 10 p.m. (ET/PT).

Televisa Cine’s critically acclaimed feature debut and overwhelming audience favorite “A Day Without a Mexican” continues its successful run, adds 45 new U.S. play across Albuquerque, Las Vegas, Denver and Phoenix. Moviegoers are encouraged to check out local movie listings for specific theaters and play times near them.

Pocket Billboards and IDT Corporation announced the launch of a telephone calling card based advertising program. The program places print advertising on IDT pre-paid calling cards and features interactive audio messages that are linked to the calling card’s voice prompt directions. Pocket Billboards is a media company that uses calling cards as an advertising and marketing medium.

Foote Cone & Belding (FCB), Irvine, Calif., selected Dastmalchi, Newport Beach, Calif., as its mobile marketing agency for the Taco Bell Los Angeles field account. During the month of August, Dastmalchi’s bilingual mobile marketing crew will travel in customized vehicles throughout the Los Angeles DMA promoting Taco Bell’s “Late Night” message and their exclusive new Mountain Dew Baja Blast beverage.

Personal Relevance; Personal Connections: How Radio Ads Affect Consumers See how radio advertisers who tailor and appropriately place their messages can reap the benefits of the personal, emotion-driven relationship listeners have with radio.