Media

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

As US telecommunications companies and device makers plan strategies for rollouts of next-generation wireless technology, they’re looking to consumers to drive demand for faster, more reliable internet service. US consumers are ready for more when it comes to wireless connectivity, both on the go and in the home.

Lazer Broadcasting and UNANIMO Deportes announced the official launch of its affiliate station KSFN-AM 1510 in San Francisco, CA. KSFN-AM 1510 will be a 24/7 broadcasting affiliate and will be known as UNANIMO Deportes San Francisco

LBI Media, Inc announced that it has changed its name to Estrella Media, effective immediately.

Super Bowl advertising has come a long way. This year’s commercials were no longer limited to male targets with creative using guy humor to get a good laugh and be memorable. The categories represented were no longer dominated by the more traditional ones, like beer, soft drinks, snacks and automobiles, but included technology, beauty and, of course, politics. Female-targeted spots were in full force, with empowering, #FutureIsFemale-themed creative including Secret, Olay and Genesis; as were messages of sustainability from Saucony and SodaStream. The casting selection made major strides in terms of diversity, with spots featuring protagonists representing the Black, Asian, Hispanic, 50-plus and LGBTQ+ communities.  By Louis Maldonado – partner at d EXPOSITO & PARTNERS

By Gonzalo López Martí – Creative director, etc / lmmiami.com/

• Here’s Gonzalo’s take on the big game’s advertising extravaganza. Methodology: I made a point of watching the whole thing the way an average Joe or Jane would: untethered to the biases of an industry insider. I might have missed a few spots due to bathroom breaks or sheer disinterest, but what you will read below is unaided recall off the top of my head, which, if you ask me, is the one and only way advertising should be judged and measured. Then again, I’ve been in this racket far too long so the professional critique is there.

For the second year, Bain Media Lab and AI pioneer Hive partnered to analyze marketing within and around the Super Bowl using Mensio, an AI-powered TV advertising and sponsorship analytics platform developed in partnership between Bain and Hive.

Avocados From Mexico proves that avocados are Always Worth It in its Big Game ad titled “The Avocados From Mexico Shopping Network” which showcases just how truly precious avocados are to people. The brand’s :30 second spot will air during the second quarter of the Big Game on February 2, 2020, celebrating the national avocado obsession.

The great hope for digital/social media was addressable advertising, with its lower creation and production costs coupled with higher advertising effectiveness. How could one argue with this formula, particularly while the consuming public was retreating from broadcast advertising? Unrecognized by digital/social enthusiasts, though, are the hidden costs of complexity, which today threaten to erode the marketing effectiveness of advertisers and agencies alike.

Republica Havas launched for BankUnited for the Big Game on February 2nd. In place of a traditional Super Bowl ad, BankUnited opted to turn to social with their #GoForMore54 campaign offering consumers and small businesses a chance to win $54,000.

By Gonzalo López Martí  – Creative director, etc / lmmiami.com/

• The cliché is true: calling a phone a “phone” is a misnomer in 2020.
• It is a minicomputer that happens to offer voice as one of its multiple features and capabilities.

Katz Media Group announced that Rick Ramos has been promoted to Senior Vice President of Multicultural Partnerships, effective immediately.  Ramos will report to Tucker Flood, President of Eastman Radio at Katz Radio Group.

HOLA! USA is ceasing print operations effective immediately and will explore pivoting to the digital and social media spaces.

Gen Media Partners announced the addition of Erazno y La Chokolata to an exclusive ad and affiliate sales representation deal. The Hispanic afternoon-drive comedy program from Ten Mask, LLC is heard on 77 radio stations in 50 markets, including Los Angeles, Phoenix, San Antonio, Las Vegas, Sacramento, Fresno, Tucson, San Francisco, and more.

Univision Arizona announced that Joe Donnarumma has been appointed President and General Manager of Univision Arizona, effective February 10th. In this role, Donnarumma will oversee all aspects of station operations for Univision Arizona’s television, radio, digital and social media properties, including advertising sales, marketing, news and production.

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16.  By Bill Duggan

Telemundo announced it has signed an agreement with renowned Mexican actor, Fernando Colunga. As part of the deal, Colunga will star in various original productions, beginning with the new Super Series™, Malverde: El Santo Patrón (Malverde: The Patron Saint), slated to premiere next year.

Univision Communications Inc. and Televisa announced a distribution arrangement that would make a Univision-branded linear television channel available across the region in early 2020.

As a long-time cord cutter much of my real-time TV exposure happens in a hotel room, and, OMG, most ads these days seem to expect an immense amount of interest and attention from the audience. What are their creators thinking?  by Nigel Hollis

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America. During the next few months, I will discuss some of these consequences in each article targeting one specific area of our business environment.  By Isaac Mizrahi- Co-President of ALMA