The Latin Entertainment Industry Group for City of Hope announced that it has selected Emilio and Gloria Estefan as the 2004 Spirit of Life(R) Award honorees. This award will mark another instance in which the couple has received recognition together as a couple for their crowning achievements in both the Latin and non-Hispanic entertainment industries. Since the inception of the Latin Entertainment Industry group, Estefan Enterprises has played a significant supportive role for City of Hope, the world-renowned biomedical research facility. The award will be presented at a star-studded, gala dinner on November 18, 2004. Proceeds from the event will benefit City of Hope’s research, treatment and education programs for cancer and other life-threatening diseases.
Media
ANA & AAAA Set Framework For Upfront Industry Discussions.
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced the framework for an initiative they are jointly leading to address productivity and efficiency issues regarding the television upfront process.
Marketers Take Note: The Elusive 18-34 Year-Old Is Habitually Online.
The Online Publishers Association (OPA) released the first in a series of research reports designed to provide a detailed view of the 18 to 34 year-old consumer. The first installment of the research, conducted in partnership with comScore Networks, found that 72% of all 18 to 34 year-olds are online – the highest percentage of any age group.
