A higher educated wave of professionals and entrepreneurs have arrived in South Florida during the last few years, according to the study “Latin Review 2004” recently conducted by StatMark, a market research firm with offices in Miami, Florida, and Caracas, Venezuela.
Media
Key Attitudinal Differences Between Spanish & English TV Advertising Audiences.
A survey by Simmons Market Research Bureau offers intriguing new information on the television advertising preferences of the growing Hispanic market. Supporting findings from a recently released Univision study about Spanish- and English-language TV viewers, the Fall 2003 Simmons National Consumer Study offers critical new insights into Spanish viewers’ more positive attitudes toward TV advertising.
