The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced the framework for an initiative they are jointly leading to address productivity and efficiency issues regarding the television upfront process.
Media
Marketers Take Note: The Elusive 18-34 Year-Old Is Habitually Online.
The Online Publishers Association (OPA) released the first in a series of research reports designed to provide a detailed view of the 18 to 34 year-old consumer. The first installment of the research, conducted in partnership with comScore Networks, found that 72% of all 18 to 34 year-olds are online – the highest percentage of any age group.
Si TV Secures Funding.
EchoStar Communications Corporation, Time Warner Inc., Syndicated Communications Ventures, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners and company co-founder Barshop Ventures have invested over $60 million in Si TV, the English-language Latino-themed network that launched this February in over 7 million homes.
