Media

According to Radio & Records magazine on Monday March 8, 2004, ” Merrill Lynch analyst Jessica Reif Cohen issued a report Friday that addresses the indefinite suspension of KSCA (La Nueva 101.9)/Los Angeles afternoon host Renan Almendarez Coello, known as “El Cucuy de la Tarde.” Cohen believes that until a dispute between Coello and Univision Radio concerning the wages of his show’s “Tropa Loca” is resolved, Univision will continue to air best-of programs, which would result in advertiser cancellations.

ESPN Deportes will feature a special one-hour edition of Perfiles featuring soccer legend Diego Maradona on Sunday, March 7 at 10 p.m. ET.

Breathe. Find a quiet space, and still place. Are your chakras aligned? Were any of you reading through your third eye this week? Well, if you were you might have seen a page-one article in the Wall Street Journal this week (Wednesday, February 25, 2004) with the headline “After Wave of Disappointments, The Web Lures Back Advertisers.”

How many times has this happened to you? You send an RFP, negotiate packages with websites and spend hours or days constructing a plan presentation, with rationale, screenshots and numbers for the website packages you’re recommending. You present the plan to the client and get them all excited about the recommendation. The client goes back to the powers that be in order to obtain budget approval. While the client is securing approval, websites start to call to let you know that proposed inventory is no longer available.

What some are calling a “Spanish language newspaper war,” officially begins this week with the launch of another Spanish language daily in Los Angeles, where family-run La Opinión has reigned for more than seven decades. La Opinión, the nation’s largest Spanish language daily newspaper, timed the kick-off of its bold new advertising campaign to coincide with the new newspaper hitting Los Angeles newsstands.

While some significant barriers still exist to the widespread displacement of landlines by wireless phones, consumer attitudes clearly illustrate the potential for wireless substitution as the wireline subscriber base and value proposition continue to deteriorate, reports In-Stat/MDR.