Media

Breathe. Find a quiet space, and still place. Are your chakras aligned? Were any of you reading through your third eye this week? Well, if you were you might have seen a page-one article in the Wall Street Journal this week (Wednesday, February 25, 2004) with the headline “After Wave of Disappointments, The Web Lures Back Advertisers.”

How many times has this happened to you? You send an RFP, negotiate packages with websites and spend hours or days constructing a plan presentation, with rationale, screenshots and numbers for the website packages you’re recommending. You present the plan to the client and get them all excited about the recommendation. The client goes back to the powers that be in order to obtain budget approval. While the client is securing approval, websites start to call to let you know that proposed inventory is no longer available.

What some are calling a “Spanish language newspaper war,” officially begins this week with the launch of another Spanish language daily in Los Angeles, where family-run La Opinión has reigned for more than seven decades. La Opinión, the nation’s largest Spanish language daily newspaper, timed the kick-off of its bold new advertising campaign to coincide with the new newspaper hitting Los Angeles newsstands.

While some significant barriers still exist to the widespread displacement of landlines by wireless phones, consumer attitudes clearly illustrate the potential for wireless substitution as the wireline subscriber base and value proposition continue to deteriorate, reports In-Stat/MDR.

Pioneering cutting-edge Spanish-language Radio Formats, MEC Network has announced a new format for 98.9 FM, San Diego. 98.9 MORE FM will launch “Spanish Rhythmic” on March 1, 2004.

Interactive ads yield better than average results in getting consumers closer to the point of purchase Interactive ads outperform non-interactive ads in making audiences more aware of the brand and more likely to purchase and/or use the brand, according to Dynamic Logic’s MarketNorms.

Last week Renan Coello ‘El Cucuy’ afternoon on-air personality at Univision Radio’s 101.9 FM in Los Angeles took to the airwaves during his show to tell his audience about how he felt that the management of Univision Radio and Univision Communications was not respecting him and other on-air talent at the stations. He was pulled off the air and according to Radio Notas a very intense session with Univision Radio management began. The session were loud and serious. Renan Coello did not return on-air and pre-recorded programs are being used in his absence.