Media

With few Latino writers on network television shows today and even fewer producing hit plays at the same time, award-winning writer and Latin comedy pioneer Rick Najera is in a class all his own. Najera, along with his fellow writing partners on Fox’s Mad TV, have been nominated for the prestigious 56th Annual Writers Guild of America Award for outstanding achievement in writing in a comedy/variety. The event will take place on February 21, 2004 at the Century Plaza Hotel.

MTV Latin America announced the taping of an MTV Unplugged with Argentine icon Diego Torres. The 18th acoustic concert to be taped on Thursday, March 4th, in Buenos Aires, Argentina marks the first time MTV Latin America produces an Unplugged show in the region.

In recognition of his extraordinary accomplishments in the music industry, recording superstar Ricky Martin has been selected to be the recipient of Premio Lo Nuestro’s 2004 “Premio a la Excelencia” (Excellence Award). In addition to receiving the prestigious special award, Martin will also thrill viewers with a spectacular performance during the LIVE telecast of the “Premio Lo Nuestro a la Música Latina” awards ceremony on the Univision Network on Thursday, February 26, 8-11 pm ET/PT (7-10 pm Central/Mountain).

LatCom Communications will be launching the first national Latino college publication, iCaramba U. Magazine, in 2004. iCaramba U. will serve as a complement to the iCaramba College Tour which features the Latinos Step National Tournament, concerts, contests, campus visits and other experiential marketing attractions.

Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB), opened his semi-annual State of the Industry speech last Friday during RAB2004, the annual Radio Sales, Management & Leadership Conference that took place last week at the Adam’s Mark Hotel in Dallas, Texas, by emphasizing the increasingly significant value that Return On Investment (ROI) represents to media advertisers and their agencies.