In recognition of his extraordinary accomplishments in the music industry, recording superstar Ricky Martin has been selected to be the recipient of Premio Lo Nuestro’s 2004 “Premio a la Excelencia” (Excellence Award). In addition to receiving the prestigious special award, Martin will also thrill viewers with a spectacular performance during the LIVE telecast of the “Premio Lo Nuestro a la Música Latina” awards ceremony on the Univision Network on Thursday, February 26, 8-11 pm ET/PT (7-10 pm Central/Mountain).
Media
iCaramba U. launches.
LatCom Communications will be launching the first national Latino college publication, iCaramba U. Magazine, in 2004. iCaramba U. will serve as a complement to the iCaramba College Tour which features the Latinos Step National Tournament, concerts, contests, campus visits and other experiential marketing attractions.
Advertiser Perception Study – On Radio.
Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB), opened his semi-annual State of the Industry speech last Friday during RAB2004, the annual Radio Sales, Management & Leadership Conference that took place last week at the Adam’s Mark Hotel in Dallas, Texas, by emphasizing the increasingly significant value that Return On Investment (ROI) represents to media advertisers and their agencies.
The Billboard Latin Music Awards … LIVE!
Latin music’s most prestigious awards show will be brought to viewers live for the very first time, allowing them to share in the excitement of the evening as winners step up to be recognized by their peers and fans. The 2004 Billboard Latin Music Awards will take place on Thursday, April 29th, 2004 at the Miami Arena in Florida and will be produced and broadcast live by Telemundo at 7PM ET/PT.
