Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB), opened his semi-annual State of the Industry speech last Friday during RAB2004, the annual Radio Sales, Management & Leadership Conference that took place last week at the Adam’s Mark Hotel in Dallas, Texas, by emphasizing the increasingly significant value that Return On Investment (ROI) represents to media advertisers and their agencies.
Media
The Billboard Latin Music Awards … LIVE!
Latin music’s most prestigious awards show will be brought to viewers live for the very first time, allowing them to share in the excitement of the evening as winners step up to be recognized by their peers and fans. The 2004 Billboard Latin Music Awards will take place on Thursday, April 29th, 2004 at the Miami Arena in Florida and will be produced and broadcast live by Telemundo at 7PM ET/PT.
LA Dodgers Sold.
Fox Entertainment Group and Frank McCourt announced that Major League Baseball has approved the sale of the Los Angeles Dodgers to real estate developer Frank McCourt. The gross purchase price for the sale of the Dodgers franchise and real estate assets is $430 million.
Don’t Mess With Texas Music Latino Initiative
In celebration of musical talent from the Lone Star State and the continued campaign for Texas music education, the Texas Music Project (TMP), a statewide nonprofit initiative working to strengthen and restore music education in public schools throughout Texas.
The Promise of ‘Gigabit or Bust’ Technology to Empower California’s Latino Communities.
Providing California’s technologically under-served Latino communities with next-generation broadband access will grow high-paying jobs and new wealth, according to a new report on how to promote One Gigabit or Bust technology to close today’s digital divide.
SBS Adds An Extra Hour To Morning Drive In NYC.
Spanish Broadcasting System, Inc. announced that its popular New York morning comedy show, “El Vacilon De La Manana”, hosted by morning show leader Luis Jimenez, has extended its hours to 11:00 a.m. The one-hour extension of the morning show is appropriately named “Vacilon on Overtime” and will feature comedy, entertainment and a taste of Salsa and Merengue music.
Sí TV Preps For Launch.
In anticipation of its February 25th launch, the Latino-themed, English-language network Sí TV has announced five new shows to premiere on the network, and has hired award-winning producer Edward R. Leon as vice president of production.
