Hispanic magazines posted significant increases in ad revenues in 2003 according to preliminary ad spending estimates released by Media Economics Group’s HispanicMagazineMonitor service. Preliminary full-year 2003 estimates show $145,884,954 in estimated ad spending and 11,230 total ad pages for the 58 titles monitored by the service in 2003. On a “same title” basis, estimated ad spending rose by 23.7% while ad pages increased 6.5% from 2002.
Media
La Opinion & El Diario/La Prensa Form Impremedia LLC.
La Opinion’s owners, the Lozano Family, and CPK Media have announced they are combining forces to form the first ever national Spanish-language newspaper company in the United States targeting the growing Hispanic population. The new company, Impremedia LLC, brings together La Opinion and El Diario/La Prensa, the leading Spanish-language daily newspapers in Los Angeles and New York, the two largest Latino markets in the country.
The 2004 Radio-Mercury Awards Call For Entry.
The 2004 Radio-Mercury Awards call for entry kicks off on January 1st in a celebration of Radio that recognizes creative excellence. The competition will award a total of 13 cash prizes worth over $150,000, including the coveted $100,000 Grand Prize.
