Media
Beyond big data: The audience watching over the air
There is no mistaking the impact of connectivity on how audiences are watching TV. In just the past five years, the number of households in the U.S. that get their TV content from an internet connection has increased by more than 210%. The allure of an internet’s worth of content notwithstanding, a smaller, yet consistent, portion of TV homes continue to thrive on the over-the-air (OTA) broadcast programming they access for free using digital antennas—even when more than 70% of homes now have at least one smart TV.
“Cristina” brought back by UNIVISION for “Despierta America”
In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, "Despierta America," an unexpected audience hook yesterday by bringing back "Cristina" with a lot of hoopla. Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating her 76th birthday.
Jose Cancela named President of Telemundo Station Group
Valari Staab, Chairman of NBCUniversal Local, today announced veteran Spanish-language media executive and longtime leader of WKAQ / Telemundo Puerto Rico José Cancela has been named President of Telemundo Station Group, effective immediately.
Creator Marketing: Winning with Gen Z Hispanics on Social
Today more than ever, marketers recognize the power of social media and its ability to reach Gen Z audiences. But the real challenge? Creating long-lasting connections and loyalty with this young, increasingly Hispanic consumer base. By Leslie Koch, VP of Social Media at TelevisaUnivision
The 3rd Annual Mexican-American Film And Television Festival to Recognize Outstanding Mexican-American/Chicana Filmmakers
The Mexican-American Cultural Education Foundation (MACEF), a 501c3 organization, proudly announces the upcoming 3rd edition of the Mexican-American Film & Television Festival (MAFTF) slated for April 20 – 21, 2024, at the prestigious Harmony Gold Theater in Hollywood. Marking 2024 as the “Year of the Mexican-American/Chicana Filmmaker,” MAFTF will honor accomplished individuals whose groundbreaking contributions have significantly impacted the entertainment industry.
ESTRELLATV launches ‘HABLAMOS EL MISMO IDIOMA’ campaign
EstrellaTV is launching its “Hablamos el Mismo Idioma” (“We Speak the Same Language”) campaign with six new shows in its prime and daytime schedule on Monday, February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, followed by the exciting family game show 100 Latinos Dijeron (7 p.m./6 p.m. CT, M-F), and then La Hora Nichols (8 p.m./7 p.m. C.T., M-F), a nightly topical entertainment and opinion show starring Rolando Nichols. The lineup continues with the network’s leading viral news show Alarma TV (9 p.m./8 p.m. C.T., M-F) and the national news show Noticiero EstrellaTV: Cierre de EdicÍon (10 p.m./9 p.m. C.T., M-F). EstrellaTV is seen across its broadcast network and on the EstrellaTV app on iOS and Android devices.
In a World of Digital Trends, Be a Classic
In our rapidly evolving digital age, it's evident that trends can captivate today but quickly transform into fleeting memes tomorrow. The pivotal question then arises: how do brands and creators maintain relevance and forge genuine connections amidst these ever-changing tides? By Cristy Clavjio-Kish, Founder, Talento Unlimited & Entre Mujere LIVE!
Hemisphere Media Group names Jimmy Arteaga Grustein as Chief Content Officer
Hemisphere Media Group announced the promotion of Jimmy Arteaga Grustein to Chief Content Officer of Hemisphere. Arteaga, previously President of Programming, Production & Promotion at WAPA-TV, will report to Jorge Hidalgo, President, and CEO of WAPA Media, Puerto Rico’s leading media company encompassing TV, radio, digital, live events, and podcasting.
AM/FM Radio Advertising Generates Significant Sales And Profit Growth
Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It – 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI.
50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025
A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc.
Univision’s 2024 Premio Lo Nuestro nominees
Univision unveiled the complete list of nominees for the 36th edition of PREMIO LO NUESTRO (LO NUESTRO AWARDS), the longest-running Latin music awards show in the U.S. Leading the nominations is Colombian pop star Maluma with 14 nods, followed by Regional Mexican heavyweights Peso Pluma and Grupo Frontera with 13 and 10 recognitions respectively. Additionally, the multi-award-winning urban stars Karol G and Feid earned 9 nominations each.
How Brands Can Authentically Engage Hispanic Creators [REPORT]
BODEN influencer team sat down with Hispanic creators for our latest report, “How Brands Can Authentically Engage Hispanic Creators.”
Nueva Network renews Los Jefes nationally syndicated sports show with Alvaro Morales
Nueva Network, a Spanish Language media company, 100% Minority Owned and Operated announced today they renewed their Affiliation and Sales agreement with ESPN’s sports commentator Alvaro Morales and his radio show “Los Jefes.”
Demystifying the Differences Between Linear TV and CTV
The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms.
Entravision Announces Massive Expansion of Spanish-Language News Coverage
Entravision introduce the addition of 38 new weekly newscasts on its Univision affiliated television stations. The expanded news coverage now delivers more than 300 hours of weekly news coverage, across 121 newscasts, to the influential Latino electorate.
Amid the fragmented TV landscape, time spent with content is the best planning data there is
Today’s TV landscape offers more than a lifetime’s worth of choice for audiences. In total, TV audiences in the U.S. can now find content on more than 32,200 linear channels and 89 streaming video sources1. Additionally, connected TV (CTV)2 has given audiences access to anything the internet has to offer.
Teens and Social Media Fact Sheet [REPORT]
YouTube tops the list among teens, with roughly nine-in-ten saying they use the platform. TikTok, Snapchat and Instagram also remain popular – more than half of teens report using each of these sites.
Solmart Media acquires Tampa-St. Petersburg-Clearwater Market Full Power AM Radio Station with FM Radio Translator
A Regional Mexican format now greets listeners of WTWD 910 AM, licensed to Plant City and its 102.1 FM translator licensed to Lakeland.
The LIBRE Initiative and Americans for Prosperity Partner to Launch: “Potencial Americano”
The LIBRE Initiative, a grassroots organization committed to empowering Latinos through freedom-minded solutions, is partnering with Americans for Prosperity (AFP) to bring its American Potential podcast to Spanish-speaking audiences in the Latino community.
