Media

Univision New York has announced the unveiling of a new, interactive broadcast studio with enhanced technology for Noticias Univision 41. Starting today, Noticias 41 anchors Adriana Vargas Sino and Katrina Soto will deliver the day’s headlines from a redesigned news set, featuring the largest video wall in the New York television market, allowing for newscasts with more mobility and versatility.

Twitter is a modern public square where many voices discuss, debate and share their views. Media personalities, politicians and the public turn to social networks for real-time information and reactions to the day’s events. But compared with the U.S. public overall, which voices are represented on Twitter?

Cinelatino will premiere Lecciones para Domar a un Macho (“Lessons in Taming a Man”), a ‘Grown & Sexy’ original comedy TV movie, on Saturday, April 27, 2019, at 11:00 p.m. ET / 8:00 p.m. PT.

Viacom International Media Networks (VIMN) – Americas announced the launch in Latin America of Paramount+, the new SVOD service (Video-On-Demand by Subscription) for the whole family.

In June 2018, rumors were rampant that Univision Communications‘ would be selling some or all of its radio stations. The chat proved to be unfounded, and now Univision is doubling down on its ownership of AMs and FMs serving Hispanics across the U.S.  How so?  By Adam Jacobson – Editor of Radio & Television Business Report

MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand’s social media marketing can be when it comes to driving restaurant trial and customer loyalty.

After more than a decade of studying the spread and impact of digital life in the United States, Pew Research Center has intensified its exploration of the impact of online connectivity among populations in emerging economies – where the prospect of swift and encompassing cultural change propelled by digital devices might be even more dramatic than the effects felt in developed societies.

The Miami Dolphins named Sebastian Trujillo as Senior Director of Multicultural Partnerships, reporting directly to Vice President of Corporate Partnerships Steve Mullins. In his role, Trujillo will lead efforts to drive revenue through the multicultural sector including corporate partnerships, events and premium hospitality.

In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna discusses the changes in how US consumers are paying for TV. Why are some Americans cutting the cord or never signing up for cable in the first place?

Telemundo launched ‘La Ves por Telemundo o no la Ves’ (Watch it on Telemundo, or You’ll Miss Out) an innovative marketing campaign to generate anticipation and urge new and returning viewers not to miss the highly anticipated second season of “La Reina del Sur.”

The Telemundo Station Group announced that Tatiana Argüello has been named President and General Manager of Telemundo Denver / KDEN. In her new role, Argüello will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations.

The Telemundo Station Group announced that José Alberto Suárez has been named President and General Manager of the Telemundo stations in Fresno (KNSO), Sacramento (KCSO), and Salt Lake City (KULX).  In this role, Suárez will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations.

When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for research.

NBCUniversal Owned Television Stations, a division of NBCUniversal, announced that Todd Mokhtari has been named President and General Manager of NBC 7 / KNSD and Telemundo 20 / KUAN, NBCUniversal’s local television stations that serve English and Spanish-speaking audiences in San Die

Brands today know more about their customers than ever before, including their behavior, what they like and buy, what they search for online, and what media and platforms they view. There’s a wealth of first- and third-party data from brands, as well as ample amounts of viewership data from set-top boxes and smart TVs, that together give a much more precise understanding of consumers’ viewing behavior. The level of precision marketers can now apply to the evaluation and purchasing of TV content has never been better.

The potential applications for 5G have the mobile market abuzz as many wonder how the network’s faster speeds and lower latency will revolutionize the industry. Each “G” iteration came with its own unique values … 1G brought us voice, 2G messaging, 3G the Web, and 4G unleashed video, so what about 5G? See predictions for what it will—and won’t—do.

Of the myriad ways viewers consume TV-originated content, Nielsen found that live TV continues to be the largest contributor to time spent. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from cable networks, this same group spends 81% of their time viewing this content on live TV.

The digital era is making its mark on local news. Nearly as many Americans today say they prefer to get their local news online as say they prefer to do so through the television set.

Discovery U.S. Hispanic announced that Discovery en Español and Discovery Familia GO Apps are now available on Roku.

DISH and Univision Communications Inc. announced a long-term agreement for carriage of Univision networks and stations on DishLATINO and DISH.