Media

Of the myriad ways viewers consume TV-originated content, Nielsen found that live TV continues to be the largest contributor to time spent. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from cable networks, this same group spends 81% of their time viewing this content on live TV.

The digital era is making its mark on local news. Nearly as many Americans today say they prefer to get their local news online as say they prefer to do so through the television set.

Discovery U.S. Hispanic announced that Discovery en Español and Discovery Familia GO Apps are now available on Roku.

DISH and Univision Communications Inc. announced a long-term agreement for carriage of Univision networks and stations on DishLATINO and DISH.

LBI Media announced that it has appointed broadcast sales executive Laura Fisher as senior vice president of sales for its EstrellaTV Network.

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.

The global entertainment market reached $96.8 billion in 2018 – a nine percent increase over 2017 – according to new, combined theatrical and home entertainment data released by the Motion Picture Association of America (MPAA). The 2018 global box office grew to $41.1 billioni, while global home entertainment increased by 16 percent over 2017 levels to reach $55.7 billion.

Each week, the Hispanic Radio Podcast focuses on some of the key topics, facts and trends shaping Spanish-language radio — and stations with English-language programming that target Latino consumers.  Many of these topics were shared at the Hispanic Radio Conference, held March 12-13 at the Intercontinental in Doral. This year’s two-day event was jam-packed with panel discussions delving in to The Fair Play Charter and where the the Media Leadership Council (MLC) of the 4A’s stands today, and just what programming innovation — if any — can be seen across Hispanic radio today.

According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length.

The research revealed the human brain needs 400 milliseconds (or 4/10th of a second or less than ½ second), to engage with mobile advertising and trigger an imprint, positive or negative. This means consumer time and attention can´t be taken for granted. Essentially, by the time a consumer blinks, their brain has already seen and processed a mobile ad. And more so, by the time it takes for their heart to beat once, they have very likely formed an emotional response (under 7/10ths of a second).

EstrellaTV announced that its local Miami station WGEN-8 recently reached its first year milestone.

Univision Communications Inc. announced the launch of three new morning newscasts –in Dallas, Houston, San Antonio and Austin. “Primera Edición DFW” in Dallas, “Noticias 45 Primera Hora” in Houston and “Primera Hora Texas Central,” airing in both San Antonio and Austin

Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the “sexiness” of reggaetón and “trap” artists and the global pop stars more universally known by CMOs and brand managers? Not in California.

ThinkNow released a new Latino Brand Authenticity Report 2019 on U.S. Hispanics buying habits of Latin American food and beverage brands. The study found that it’s most important for Latin American brands to have a great tasting product to attract the hearts and minds of U.S. Hispanic consumers.

The annual Medallas de Cortez Awards were presented Tuesday evening at Radio Ink‘s annual Hispanic Radio Conference, being held right now in Miami.

McClatchy named Aminda Marqués González as Editor and Publisher of the Miami Herald and el Nuevo Herald.

Despite the prevalence of digital technologies rippling through many aspects of our daily lives, an increasing percentage of Americans are embracing over-the-air (OTA) television.

Is satellite TV a dying business?  The longtime main competitor to landline-based cable TV operators — as well as fiber-based telco services — is now being usurped by Internet-delivered services of TV networks and on-demand programming.

Telemundo Deportes announced it launched the first-ever Spanish-language esports channel in the U.S. offering fans more than 2,000 streaming hours of content a year featuring exclusive streamers, short-form content and competitions.

Those who still believe Univision Communications isn’t committed to radio may wish to squelch such talk. With the unification of the company’s music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it.