Media

Hemisphere Media Group, Inc.  announced that Pasione has reached a multi-year agreement with Charter Communications, Inc. to launch the network this spring  across Spectrum’s  footprint.

With the 10th Hispanic Radio Conference just two weeks away, what better way for marketers and stations owners to understand the power of Spanish-language radio is there than to speak with an actual listener? RBR+TVBR Editor-in-Chief Adam R Jacobson did this in Weston, Fla., and here’s what he found.

Telemundo has scheduled the eagerly anticipated premiere of the return of “La Reina del Sur” for Monday, April 22 at 10pm/9c. The most successful series in Telemundo’s history stars Kate del Castillo who returns to claim her throne as Teresa Mendoza

Mastercard announced it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019.

Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

For the first time in broadcast history, the FIFA Women’s World Cup will be broadcast live on US Radio. In a collaborative effort between KWKW Radio Los Angeles and right holders Futbol de Primera, the FIFA Women’s World Cup will air on Spanish Radio this summer.

Duncan Southgate, our Global Brand Director for Media, drew my attention to Mark Ritson’s reaction to the latest Ebiquity report titled ‘TV At a Tipping Point’ . Ebiquity finds that TV’s superiority in building quick, cost effective reach may be coming to an end. Ritson questions whether their analysis allows for how people’s behaviour changes as they grow older. I am more concerned about what the forecast means for brand building.  by Nigel Hollis

Vme Tv (Vme Media Inc) announces the premiere of the second season of their hit show TuBebé with Alessandra Villegas.  The new season premieres in the U.S. on Tuesday February 26 at 10:30 am EST/ 7:30 am PST. The episodes will air every Tuesday and Thursday at the same hour.

Mexicanal has hired industry veteran Ana Lydia Montoya Herrera as Deputy General Manager. Based in Mexico City, Montoya will be in charge of the network’s operation and production.

Like most other industries, sports are being disrupted by technology advancements and cultural changes. How can sports executives capitalize on these industry changes in 2019? Our annual report explores eight trends that could redefine the sports industry in the year ahead.

Bottom line time: If you don’t have Hispanics in your audio media plan, you’re missing out.

Digital influencer marketing — the use of celebrities, online personalities, niche uber-enthusiasts, and digital content creators to feature products and services through authentic, native storytelling on social media platforms — is on the rise.

Spanish-language radio stations can certainly attract listeners. But, what about advertisers? Paul Weyland has some great ideas on how to increase the number of appointments your AEs and sales pros can snag with local decisionmakers — and close the deal the GM has been dreaming of. Hear what he has to say in the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.

Lionsgate and Hemisphere Media Group announced that their premium Spanish-language streaming service PANTAYA is set to launch its first-ever original scripted series “El Juego de las Llaves” (The Game of Keys) this fall.

“Boxeo Telemundo” celebrates 30 years on the air, setting a historic milestone as the longest-running sports program in Spanish-language television.

With newer generations coming into the consumer fold, the U.S.’ mosaic of buyers grows more diverse. As such, measuring these audiences has become increasingly pertinent—not only because of the value of representation, but because these audiences are helping to shape the future of how we consume and communicate. Women and multicultural consumers have become a driving force in tech and media, particularly when it comes to handheld devices. Mobile devices’ avenues for content and their wide availability are giving power to these diverse groups.

Facebook has been under fire from the mainstream media for about a year, but its brand-safety and privacy scandals haven’t deterred advertisers. In its recent Q4 earnings report, the social giant reported its North American average ad revenues per user (AARPU) were up nearly 30%, and more advertisers than ever are buying.

Attracting local advertisers to traditional media is harder than ever, thanks to the growth of digital media solutions. How can radio stations, in particular those targeting Hispanic consumers, win over some of those advertisers with its own digital offerings? That’s exactly what Armando Guerrero, of digital ad agency Ntooitive, discusses in this all-new Hispanic Radio Podcast with host Adam R Jacobson.

Entravision Communications Corporation announced it has entered an exclusive audio partnership with actress and ratings sensation Kate del Castillo and television personality Jessica Maldonado to produce and launch a weekly syndicated radio and podcast show.

Cinelatino celebrates the month of love beginning with the exclusive U.S. television premiere of the Mexican blockbuster A la Mala on Sunday, February 10, with back-to-back airings at 9pm ET/6pm PT and 11pm ET/8pm PT.