Media

Univision Communications Inc. announced the launch of a slate of new local news apps in Los Angeles, New York, Miami, Houston, Dallas, Chicago and the Bay Area.

Adsmovil announced the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their preferred DSPs at scale.

Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership.

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But for that to happen, several types of companies—including multichannel video programming distributors (MVPDs) and TV networks—need to update their technologies and strategies.

Elias Liberman’s radio career began in the late 1960s.  In 1975 the the three brothers, Elias, Julio and Jose along with their father purchased KLVE in Los Angeles and flipped the format to become the first Spanish-language FM in the city, and the second in the United States. Later the family purchased KTNQ in 1979.  

“Mega Nation” is a sales and ratings success. The radio network serving the Philadelphia DMA also recently went viral thanks to its Spanish-language play-by-play of a historic Philadelphia Eagles win. What can you learn from what’s going on in the Delaware Valley? This podcast could give you some great ideas.

The Dominican Professional Baseball Winter League (LIDOM, for its Spanish acronym) Finals will air in the U.S. exclusively on Televisión Dominicana.

While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium.

About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site’s classifications do not accurately represent them

Spanish Broadcasting System, Inc.announced the appointment of Victor Roque as Vice President, General Manager of the Puerto Rico market, La Mega 106.9FM, La Nueva 94FM, Zeta 93FM, Play 96.5FM, LaMusica App and MegaTV

While the 2017-2018 season may have been a rocky one for the NFL, the league’s signature event still continues to shine: The average cost of a :30 ad in Super Bowl LII climbed to a record $5.235 million, with overall spend totaling $482 million, second only to the previous year’s game which went into overtime. Kantar Media’s analysis of its exclusive data shows that the Super Bowl remains the preeminent live television event. However, there have been some changes in advertiser strategies, including experimenting with shorter ad lengths and leveraging social media to get the most from their campaigns.

Combate Americas announced key appointments to its leadership team. Billy Sanez joins Combate Americas as Senior Vice President of Marketing, and Rosa Gomez is named Director, Digital and Social Media. Sanez will oversee brand development and integrated marketing communications.

Telemundo announces sponsors NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9 p.m./8C. Sprint, State Farm and Toyota have signed on to produce creative show integration segments

“Vida y Salud” will air in two-hour episodes every morning from Monday through Friday in the United States and in Latin America on AZ Mundo, a TV Azteca International Pay TV network. Segments of the program on specific topics will also be available for the global market via the new Spanish-language health website www.VidaySalud.com.

Media consumption trends show U.S. Hispanics are first adopters when it comes to hot new tech. How can broadcasters that wish to target these consumers best invest in the tech tools and advancements that will help leverage their brands, and extend them in ways that will ensure continued relevancy in the years ahead? That’s the topic of conversation in this fresh Hispanic Radio Podcast.

Entravision Communications Corporation announced radio format and programming changes in the Albuquerque market with the launch of La Suavecita on KRZY 105.9 FM, effective immediately.

MLC (MLC Media Services) announced the launch of their newest syndicated radio show hosted by Spanish personality Carlos Alvarez with “El Cotorreo con Carlos Alvarez”, premiering on January 14, 2019.

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Thanks to social media, hundreds of millions of individuals are liking, commenting on, and sharing content throughout the course their day. However, as last year’s Fullscreen report “Understanding Multigenerational Youth Audiences” revealed, gen Zers admit to spending “way too much time” with social media or that “it was a problem.” Even a recent survey by Pew Research found that more than half of young people say they would “have a hard time” giving up social media.

In the latest episode of “Behind the Numbers,” forecasters Monica Peart and Eric Haggstrom dig into eMarketer’s latest estimates for global social network use, highlighting markets where players other than Facebook show noteworthy uptake.