Are coupon redeemers only chasing after this week’s bargains – or do they represent a longer-term opportunity for brands?
Media
41% of FSI coupon redeemers “repeat” – buy same product again
Mobile Video Interactive Shoppable Ads Drive Direct Relationships Between Consumers & Brands
Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.
EstrellaTV Inks Licensing Deal with Fremantle to Produce Spanish-Language Family Feud
EstrellaTV announced that it has entered into a multi-year licensing agreement with Fremantle to produce the Spanish-language version of Family Feud.
High Usage and Favorable Views of TV Parental Guidelines
A recent survey about TV Parental Guidelines (i.e., the TV ratings system) revealed that American parents continue to report high levels of usage of, and positive sentiment toward, the TV ratings system.
Univision Launches Vota Conmigo Initiative
Univision announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections.
DangerTV.com is on fire
There’s good news for multicultural millennial men, whether they’re cord cutters, skinny bundle subscribers, mobile entertainment consumers or just guys who love action: DangerTV.com is offering more than 800 hours of free streaming danger and adventure programming from around the world along with hundreds of short form stories.
Combate Americas Teams Up to Encourage Hispanics To Commit To Vote
Combate Americas and ACRONYM announced an innovative PSA campaign to encourage U.S. Hispanics to vote. ACRONYM is running the largest digital program focused on registering and mobilizing voters to the polls on Election Day and electing progressives to state legislative seats across the country.
Formula 1 Fandom is Accelerating in the U.S.
With events in 21 countries across five continents, Formula 1 racing is a popular global motorsport with a fan base of more than 500 million.
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
2018 Mid-Year Latin Music Industry Revenue Report [REPORT]
The Latin music market continued its remarkable transformation in the first half of 2018. Revenues grew 15%, totaling $135 million while streaming represented a remarkable 91% of the entire market. Latin music has become a worldwide phenomenon, driven by a diverse streaming market and Latin labels making smart investments to support their artists’ global ambitions.
Primo TV Premieres Season 2 Of Five @ 305
Primo TV (Vme Media Inc.) announces the premiere of season 2 of its original scripted series: Five@305. The 13-episodes will run every Thursday at 9pm on Primo TV.
Hispanic Radio Podcast: Local Growth, Hot Market
Could the achievements seen by Paul Danitz, Director of Sales at Glades Media Group, be replicated at your group of radio stations? This 20-minute Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, could provide strong insight and intelligence leading you to make the plunge into the ROI-filled world of Hispanic radio.
“Entre Dos Amores” to debut on UniMás
Turkish drama series “Entre Dos Amores” premieres Wednesday, October 17 on UniMás.
TV Viewability [REPORT]
The vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.
Hispanic TV Summit: Schwimmer Says Nets Need to Stand for Something
Independent networks navigating the increasingly fragmented TV market need to differentiate themselves beyond just better pricing and more choice to be successful, they also need to take a stand, Fuse TV CEO Michael Schwimmer told a packed audience at the Multichannel News/B&C Hispanic TV Summit last Thursday.
Hispanic TV Summit: For Content, Connections Matter
With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday’s Hispanic TV Summit.
Hispanic TV Summit: Hispanics Gaining Momentum On TV
The television and film industries have begun to recognize the value and appeal of Hispanic television, but executives speaking at the Hispanic TV Summit say that there needs to be a greater Hispanic presence both in front of and behind the camera.
Cinelatino Celebrates 20th Anniversary in the U.S.
Cinelatino will celebrate its 20th anniversary with three-day marathon of the biggest and most popular blockbuster hits from across Latin America, Mexico, and the Caribbean, beginning Friday, October 12, at 8:00am ET.
U.S. Hispanics – Digitally Empowered. Culturally Connected [REPORT]
U.S. Hispanics share social media content five times more often than non-Hispanic Whites. The infographic below provides a snapshot of how Hispanics use social media and the internet to stay connected to information, brands, and their communities.
Hispanic Radio Podcast: The Community Connector
Many small towns and cities have seen major changes over the last 30 years. This includes, in some cases, a seismic shift in the number of multicultural consumers that now reside in the community. Some 90 miles north of New York City, a municipality that lost its major employer some 25 years has been reborn. Millennials are partly to thank. As we learn in this podcast, Latinos are the real growth driver.