Uforia Music Series took over Los Angeles this weekend with an all-female concert. The “Las Que Mandan” Uforia Concert brought fans the hottest Latina legends and rising stars. The celebration took place November 17 at The Forum in Los Angeles.
Media
Latin Divas Take Over Los Angeles with “All Female” Uforia Music Series Concerts at The Forum
Lyke and Corelli join AIRE Networks
AIRE Radio Networks, a division of Spanish Broadcasting System, Inc. announced the addition of two key experienced executives to its national sales team. Mr. James Lyke has joined AIRE Radio Networks as Senior Vice President of Network Sales and Jason Corelli has been named Vice President of Network Sales.
Stimmel promoted EVP Lifestyle and Hispanic Advertising Sales at NBCUniversal
Carrie Stimmel has been promoted to Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. She will lead the sales teams responsible for national advertising and marketing partnerships on Bravo, E!, Oxygen, Telemundo, Universal Kids and UNIVERSO.
At the gate and beyond [REPORT]
Welcome to the 2018 edition of Sports Outlook, which updates our perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth. This year’s edition refreshes our five-year revenue forecasts through 2022 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising.
Combat Americas unveils largest Winner’s Trophy in Sports
Combate Americas unveiled at a news conference at the Mexican Consulate in Fresno, Calif., a massive winner’s cup trophy, and announced the final four featherweight (145 pounds) contestants for its much-anticipated, “COPA COMBATE,” one-night Mixed Martial Arts (MMA) tournament extravaganza featuring eight fighters, representing eight different countries, battling it out for a $100,000 grand prize
The Role of Premium Multi-screen Video in an Ad Campaign
This paper focuses on the role and effectiveness of premium multi-screen video – the professionally produced content of multi-screen Television and Cinema.
Univision Appoints Diane Kniowski as President & Regional General Manager of Local Media
Univision Communications Inc. has appointed Diane Kniowski to the position of president and regional general manager of local media. Effective immediately, she will report directly to Univision CEO Vincent Sadusky, and be based in Miami.
Cinelatino to air “Un Gallo Con Muchos Huevos”
Cinelatino will celebrate Thanksgiving Day with the exclusive U.S. television premiere of the highest-grossing Latino film of 2015, Un Gallo con Muchos Huevos (“Huevos: Little Rooster’s Egg-cellent Adventure”).
Telemundo Deportes to broadcast FIFA U-17 Women’s World Cup Uruguay 2018
Telemundo Deportes, the Spanish-language home for all FIFA events including the 2019 Women’s World Cup France, presents exclusive coverage of the FIFA U-17 Women’s World Cup Uruguay 2018, the sixth edition of the biennial international women’s youth soccer championship featuring 16 teams competing for the title.
The Database: Getting Into the Game with Sports Marketing [PODCAST]
Around the world, sports are a favorite form of entertainment. For some fans, that means tracking every statistic and player nuance across an entire season, while others just enjoy the comradery of cheering on the same athlete or team
Hispanic Radio Podcast: Selling The Talk Factor [PODCAST]
In a market with a lot of heritage when it comes to spoken word programming serving its many Spanish speakers, something remarkable can be seen when looking at the most recent Nielsen Audio ratings for Miami-Fort Lauderdale.
Univision announces the premiere of “Jesús”
Univision announced the premiere of the primetime series “Jesus,” an epic historical drama depicting the life and teachings of Jesus of Nazareth, starring Dudu Azevedo (“La Tierra Prometida,” “Moises y Los Diez Mandamientos”) in the title role.
41% of FSI coupon redeemers “repeat” – buy same product again
Are coupon redeemers only chasing after this week’s bargains – or do they represent a longer-term opportunity for brands?
Mobile Video Interactive Shoppable Ads Drive Direct Relationships Between Consumers & Brands
Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.
EstrellaTV Inks Licensing Deal with Fremantle to Produce Spanish-Language Family Feud
EstrellaTV announced that it has entered into a multi-year licensing agreement with Fremantle to produce the Spanish-language version of Family Feud.
High Usage and Favorable Views of TV Parental Guidelines
A recent survey about TV Parental Guidelines (i.e., the TV ratings system) revealed that American parents continue to report high levels of usage of, and positive sentiment toward, the TV ratings system.
Univision Launches Vota Conmigo Initiative
Univision announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections.
DangerTV.com is on fire
There’s good news for multicultural millennial men, whether they’re cord cutters, skinny bundle subscribers, mobile entertainment consumers or just guys who love action: DangerTV.com is offering more than 800 hours of free streaming danger and adventure programming from around the world along with hundreds of short form stories.
Combate Americas Teams Up to Encourage Hispanics To Commit To Vote
Combate Americas and ACRONYM announced an innovative PSA campaign to encourage U.S. Hispanics to vote. ACRONYM is running the largest digital program focused on registering and mobilizing voters to the polls on Election Day and electing progressives to state legislative seats across the country.
Formula 1 Fandom is Accelerating in the U.S.
With events in 21 countries across five continents, Formula 1 racing is a popular global motorsport with a fan base of more than 500 million.

























