Media

Univision Network will celebrate Mexican Independence directly from Mexico City, Los Angeles, and San Antonio.

CentroAméricaTV will premiere its new original production, “Inmigrantes: El Camino Hacia un Sueño” (Immigrants: The Road Towards a Dream), on Saturday, September 15, 2018, at 8:00pm ET / 5:00pm PT.

AIRE Radio Networks, the official radio network of Spanish Broadcasting System, Inc. (“SBS”) announced the September launch of ‘La Mezcla con Alex Sensation’, the first syndicated radio program ever hosted by Alex Sensation.

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers—75 million of whom tune in each week. This Audio Today report profiles those audiences, their listening preferences, technology trends, and the unique value they offer to advertisers with a “sound strategy.”

Univision Communications Inc. (UCI) announced that best-selling author, motivational speaker and social media influencer Dr. César Lozano joins Univision Radio with his renowned show “Por el Placer de Vivir.”

About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey. Many of these consumers, however, are skeptical of the information they see there: A majority (57%) say they expect the news they see on social media to be largely inaccurate. Still, most social media news consumers say getting news this way has made little difference in their understanding of current events, and more say it has helped than confused them (36% compared with 15%).

The number of persons age 2 and older in U.S. TV Households is estimated to be 305.4 million, which represents a 0.3 % increase from last year. Increases in U.S. Hispanic, black and Asian TV households were also seen, due to estimated increases in population growth.

Centroamérica TV will unveil a new logo, on-air look and graphics package on September 15, 2018, coinciding with the network’s 14th anniversary.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Full disclosure: Kripto Mobile is my client.
• Then again, I have lots of other clients whom I rarely mention in my weekly columns on this prestigious publication.
• Every now and then though, a project crosses my path that makes me and my team REALLY excited.

Entravision Communications Corporation announced that starting on Tuesday, September 4th, it will begin airing “Él y Ella” on WNUE-FM, 98.1 Salsa y Más every weekday from 6am to 10am ET and will be hosted by Arnaldo Olivieri “JR al Aire” and Jessica Reyes

Social media wasn’t the realm of any one person, department or organization. It was owned by everyone and no one. The only thing early adopters of social media had in common was the desire to create change.  

Liz Castells, president of Infusion by Castells, has gone bicoastal. The Los Angeles-based multicultural advertising and marketing specialist spends a lot of time in New York, thanks to her shop’s work with Charter Spectrum.

Univision Deportes will deliver every match of the first-ever UEFA Nations League competition across its robust portfolio of linear and digital platforms.

The New York Latino Film Festival (NYLFF), celebrated its 15th anniversary with star-studded events and films, celebrating the Latino film industry from August 22 to 26.

OTT may be the messiah of modern media.  More than half of 22-54 year olds didn’t watch paid TV in 2017, according to a marketing agency study.  The shift from traditional broadcast, or cable viewing, to more fluid, video-based behaviors is swiftly making its mark.  This year, 90 percent of Millennials claimed they regularly binge-watch.  The thirst for entertainment on-demand is strong and growing.  But what’s behind it?  Simplicity and customization.  The leaders of effortless entertainment — Netflix, Amazon and Spotify — all share a common mission to make people’s daily lives better by surrounding them with what they need, at the moment they need it, through a personalized entertainment experience.

Telemundo announced the premiere of “El Recluso” (The Inmate), the much anticipated prison thriller set to debut on Tuesday, September 25 at 10pm/9c.

Cinelatino has acquired the U.S. television premiere of the Mexican box office hit Ladrones (“Thieves”), which will debut on the network on Sunday, September 2, at 11:00pm ET / 8:00pm PT.

  In the latest episode of “Behind the Numbers,” eMarketer’s Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

Entravision Communications Corporation announced that it has renewed its NFL agreement for three more years, and will be the official NFL Spanish language radio broadcaster for Sunday Night Football through the 2020 season.

Seven years ago, being a purveyor of Spanish-language media wasn’t exactly the most lucrative business opportunity in the Milwaukee market. Today, the business climate is so strong that Bustos Media of Wisconsin this week launched a second FM signal targeting Latinos. What’s changed? Could this point to opportunity for your stations? FInd out in this Hispanic Radio Podcast.