Media

NBCUniversal Telemundo Enterprises released the groundbreaking study, “La Ola de la FIFA 2018” as part of the most comprehensive World Cup research initiative in the U.S. around soccer fandom.

Technology experts and scholars have never been at a loss for concerns about the current and future impact of the internet.

Telemundo doubles down on its commitment to provide youth the opportunity to play soccer, empower future champions and expand educational opportunities for Latino youth by investing over $35,000 in scholarships to high-need, distinguished student athletes from across the country.

Aida E. Rosario has been named Director of Community and Communications for Telemundo 47.

Thousands of miles away in Russia, some of the most bruising battles in the world are being waged on a finely mowed pitch, as nations wage war against nations in the 2018 FIFA World Cup.  The media company that lost the U.S. Spanish-language broadcast rights to Telemundo now finds itself in its own firefight, a swiftly escalating struggle that was already resulted in a war of words and exchanges full of accusations, finger-pointing and braggadocio.  By Adam Jacobson

Telemundo Deportes announced it is adding to its sports content portfolio the exclusive Spanish-language U.S. media rights to the 2019 Copa America to be held in Brazil. The 2019 Copa America will be the 46th edition of the quadrennial international men’s soccer championship organized by South America’s soccer ruling body CONMEBOL. Copa America is the oldest international continental soccer competition and it determines the continental champion of South America.

You’ve implemented a social media strategy—but is it effective? Measuring the return on investment for social media programs often is difficult for marketers. While many businesses are increasing resources to different social platforms, some struggle to determine whether these investments are worth it. It’s hard to see how much revenue a Facebook post has brought in, or whether a tweet has increased your bottom line. Instead of focusing on likes, shares, and followers, marketers must find meaningful data that reveals whether their content is working.

Can Spanish-language radio serve as a powerful platform for the expansion of a very regional brand that seeks wider growth opportunities? Yes. Louisiana-based roaster Community Coffee is using AMs and FMs targeting Hispanic consumers to great success in Texas. In this Hispanic Radio Podcast, advertising agency head Alex López Negrete — whose resume includes Spanish-language play-by-play for an NBA franchise — shares his thoughts on why radio works for advertisers.

During the last few years, television has undergone significant transformation, driven by the evolving ways people watch content and lead their lives. Shifts in audience behavior and demographics have led to a more fragmented media landscape, and the shifts have generated more programming that reflects the evolving demographics of an increasingly multicultural America. Gen Z (defined as people born between 1997 and 2016) is currently the largest generation in America—at 27% of the general population—and is the most diverse cohort after Millennials.

“Search has moved far beyond the traditional search bar,” says Esteban Ribero, Senior Vice President, Planning and Insights, Performics.  “While consumers still ‘search and click,’ search is no longer a channel; it’s a behavior.”  Further, search has gone beyond just plain text.  “People are searching on their voice-activated assistants like Alexa; they’re searching via visual cues on channels like Pinterest,” he adds.  His advice for marketers is to “shift the thinking around search from a channel to a behavior,” so search becomes a behavioral tool that gives great insights in consumer intentions within exact moments.

The metric is “frequency” and most of us in radio sales take for granted that we fully understand the role it plays in advertising success. But do we?  By Bob McCurd

Social marketing has matured to become a robust and integral part of the modern marketing mix. It is table stakes for almost any agency—with or without traditional roots—and is demanded by today’s always-on consumer.

With all of the changes seen in the U.S. Hispanic market over the last two decades, there’s one remarkable constant that’s been seen: The top Spanish-language radio format today is the same format that dominated the ratings in 1998. How is this the case? As the GSM for one of America’s top Regional Mexican stations shares in this exclusive Hispanic Radio Podcast, the format successfully evolved along with the listening population

Jarritos’ sales are growing on the GM side, it’s becoming more and more known and loved by English dominant consumers. More people are posting about it, talking about it on social and that’s when we noticed something; they were pronouncing it all wrong.

Compared with digital, the TV ad landscape changes at a glacial pace. But some of TV’s largest players are trying to overhaul its underlying technologies, which is giving some industry insiders anxiety.

“Glitterbomb” is an explosive pop-culture talk show hosted by an entirely gay, Latino, Hollywood-insider panel featuring “Entertainment Weekly” senior editor Patrick Gomez, iHeartRadio personality Alexander Rodriguez, and actor Enrique Sapene.

EstrellaTV will debut the thrilling human trafficking drama “La Promesa.

Americans are spending less time with most major media, with one major exception: smartphones.

It’s a somewhat tarnished event, of course. First of all: It’s in Russia, and the process by which the country won that honor was tied in with now-proven voting irregularities that ultimately cost then FIFA boss Sepp Blatter his job, and countless regional association leaders their freedom as they are either being prosecuted or are in jail.

Around the globe, few things are as ubiquitous as the sport of fútbol, le foot, calcio, or, as it’s called in the U.S., soccer.  While Americans have their own special moniker for it, the sport has certainly made its own imprint in the U.S. Soccer’s influence and power in the world of televised sports is no exception.  Behind this driving force are U.S. Hispanic viewers, whose consumption habits give televised soccer a unique and powerful profile.