Media

NBCUniversal Telemundo Enterprises revealed its 2018 Upfront theme, “Beyond Language. Powerful Consumers,” underlying the value of the U.S. Hispanic consumer and Telemundo’s unique ability to tap into this segment’s growing pop culture, economic and political influence.

Cinelatino is set to launch the fast-paced Mexican medical drama series Paramédicos (“Paramedics”) on Sunday, April 29, at 10pm ET/7pm PT & 11pm ET/8pm PT.

Entravision Communications Corporation announced today an affiliation partnership for Entravision’s KMCC-TV with Azteca America, a U.S.-based, Spanish-language network wholly-owned by HC2 Network Inc., a subsidiary of HC2 Holdings, Inc.

Pasiones will kick off its spring lineup with the premiere of the Italian phenomenon Tierra Indomable (“Untamable Land”) on its Latin American feed on Sunday, April 22, 2018, marking the first Italian production to premiere on the network.

Our 2018 compilation of research explains what’s helping and what’s hurting the Internet across five issues, from personal experience to global concerns.

NBCUniversal Telemundo Enterprises  announced three new hires. Veteran media executive Ronald Day has been appointed to Executive Vice President of Programming for Telemundo Networks, Amanda Calpin has been named Chief Financial Officer for Telemundo Networks and Ignacio Barrera has been named to Senior Vice President of Sales and Business Development for Telemundo Global Studios.

Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 – July 15, brands have 64 Super Bowl-sized opportunities to reach soccer fans.

In the latest episode of the “Behind the Numbers” podcast, we break down what Facebook knows and doesn’t know about users, how advertisers access the information, and how consumers feel about it.

Nava named VP Affiliate Sales at AIRE Radio Networks

Social platforms can be discovery vehicles, but getting a consumer to click on an ad—and ultimately buy something directly from it—isn’t easy.

As Facebook founder Mark Zuckerberg faces lawmakers in Washington, we discuss consumers’ evolving expectations about online privacy and their attitudes about the technology and media platforms they use on a daily basis.

Let’s face it. We love it when smartasses get theirs. For example: Sir Martin Sorrell. Sorry, your lordship, but I always thought you were a pontificating and pretentious dickhead, and I’m kind of rooting for the team digging up dirt on you. Let’s see if you doth protest too much.  Or Jeff Bezos. OK, granted Trump doesn’t know what the hell he’s talking about regarding Amazon. And we apparently love the company. But just how much sympathy do we really have for the world’s richest man? Couldn’t he stand to be taken down a few pegs?  And don’t get me started on Bill Gates.

If you believe ads are becoming more invasive, you’re not alone.

NBCUniversal Telemundo Enterprises announced the official inauguration of Telemundo Center, its new global headquarters in Miami, FL. Telemundo Center sets the new standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.

Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment?

Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.

Though some people prefer to enter the supermarket armed with a detailed grocery list, an attractive coupon can trigger impulse purchases, and encourage consumers to buy something they may have otherwise not.

Every four years, a large contingent of Americans develops an interest in soccer — and advertisers sit up and take notice. This year, although the U.S. didn’t qualify for the World Cup, there’s still a great opportunity for advertisers to reach out to another vital demographic — U.S. Hispanics.

MGH released the results of a survey it conducted of 659 American Facebook users who became aware of Cambridge Analytica’s use of Facebook data in recent weeks to determine if there are now trust issues between these users and the social media giant.

If I had received Wall Street analyst Brian Wieser’s most recent note to investors a day earlier, I would have thought it was an April Fool’s prank, but the fact that it is datelined April 2nd, affirms that it starts off with Wieser’s perennial sense of humor: A mock exchange between Facebook CEO Mark Zuckerberg explaining his infamous “dumb as f***s” quip to a Senators at a Congressional hearing on consumer data privacy slated for later this month.  by Joe Mandese