Media

If I had received Wall Street analyst Brian Wieser’s most recent note to investors a day earlier, I would have thought it was an April Fool’s prank, but the fact that it is datelined April 2nd, affirms that it starts off with Wieser’s perennial sense of humor: A mock exchange between Facebook CEO Mark Zuckerberg explaining his infamous “dumb as f***s” quip to a Senators at a Congressional hearing on consumer data privacy slated for later this month.  by Joe Mandese

Entravision Communications Corporation announced that its radio stations in 16 markets will broadcast 53 of the 64 total matches of the 2018 FIFA World Cup including all quarter finals, semi-finals, third place and final matches through a partnership with Futbol de Primera.

Futbol de Primera Radio Network (FDP RADIO) will broadcast its fifth consecutive World Cup on site in Russia with a broadcast team of former soccer legends and coaches.

TV Azteca announced a strategic investment and partnership with Vault Analytics.  The deal includes a TV Azteca minority stake in Vault Analytics and will fast-track and broaden Vault’s TV products.

Univision Deportes and Combate Americas announced a historic, multi-year partnership to produce and distribute live Combate Americas fight programming on Univision and Univision Deportes Network (UDN).

The current situation surrounding Cambridge Analytica and Facebook over the use of potentially sensitive consumer data is substantial. Embedded in the wide-ranging commentary surrounding this incident has been a hard-hitting debate about the direction our industry must take.  By Bob Liodice, CEO, ANA

“I told you so.” It’s unlikely that Tim Cook — maybe the most respected exec in Silicon Valley — would use such callow words.  Yet that’s exactly what he’s telling anyone who ever doubted that consumer data mining would result in scandals like the one currently engulfing Facebook.

Nielsen and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Español. As a result of the new agreement, CNN en Español will leverage Nielsen data (C3/C7) during this year’s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers.

Univision Deportes announced the creation of a new year-round initiative titled the Prospects Series in support of youth soccer in the United States.

More than a week has passed since the Cambridge Analytica controversy engulfed Facebook, and as yet, there is no end in sight.

With cord-cutting accelerating and over-the-top (OTT) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total US media ad expenditures will drop from 33.9% in 2017 to 31.6% this year.

Jack Myers TomorrowToday forecasts that Hispanic broadcast network TV ad spend will grow at a slightly faster rate than total U.S. broadcast TV ad spend, increasing its share from 11.6% in 2018 to 12.3% in 2020. 

Memo to auto dealers: shoppers prefer your website! Adtaxi released the results of its inaugural Auto Shopping in America survey. Offering an analysis of consumers’ auto shopping habits, behaviors and preferences nationwide, the study revealed that today’s shoppers favor website visits over dealer visits by a large margin.

This presentation features tips and tools from our Marketing Knowledge Center that are sure to supercharge your social media efforts.

​Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?

Strong headwinds are certainly ahead for influencer marketers. For one, it’s looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

TV advertising can be made much better: better for brands, for networks, for viewers. But this won’t happen until TV advertisers speak directly to TV ad sellers.

The reformatted version of the show is comprised of three new hosts that include Venezuelan actor Yul Bürkle, Colombian actress Luz Estrada, and Mexican-American actress/model Maria Elena Anaya.

NBCUniversal Telemundo Enterprises announced the launch of “El Campeón en Ti” (The Champion Within You), a new company-wide campaign under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power Within You), focused on empowering young Hispanics to achieve their full potential and find their inner champion through sports.

NBCUniversal Telemundo Enterprises announced it has named Krystyna Hall as Vice President of Corporate Communications, effective immediately.