Media

In the latest edition of the Hispanic Radio Podcast from Streamline Publishing’s Radio + Television Business Report and Radio Ink, Isaac Mizrahi, co-president and COO of Miami-based multicultural advertising agency Alma, discusses the important role both Spanish-language radio and English-language radio targeted to Hispanics has for the marketers and advertisers he works with on a daily basis.

Here, Duncan Southgate, Global Brand Director, Media, explains why marketers should always look beyond simple, generic rankings when deciding which media channels to use.

For Millennials and most modern consumers, television has been a key part of our daily lives — whether it’s looking forward to relaxing and watching a show after a long day at work or cheering on a favorite sports team during the playoffs. However, the rise of technology has changed the way people consume visual content, making it tough for television to compete with the digital world. Could television really be dying a long, slow death? Here are four reasons why digital media is causing the death of television and why marketers should ditch television for digital media.

CNN en Español’s travel show, Destinos, was recognized by the National Academy of Television Arts & Sciences with a Daytime Emmy® Award for Best Spanish Entertainment Program, at the 45th Daytime Emmy ceremony held in the Pasadena Civic Auditorium, California.

As economies in the region begin to recover—coupled with presidential elections and the World Cup—total media ad spending will grow 8.7% this year to $38.04 billion.

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

The other week I was involved in a little email exchange with my colleagues about the power of social influence. As usual I was getting boxed into the Luddite corner until I realize that what was worrying me was the apparent assumption that social influence was universal and all powerful. If so, I beg to differ.  by Nigel Hollis

In this latest Hispanic Radio Podcast from Streamline Publishing’s Radio + Television Business Report and Radio Ink, Liz Castells explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and seek long-term revenue growth.

NBCUniversal Telemundo Enterprises revealed its 2018 Upfront theme, “Beyond Language. Powerful Consumers,” underlying the value of the U.S. Hispanic consumer and Telemundo’s unique ability to tap into this segment’s growing pop culture, economic and political influence.

Cinelatino is set to launch the fast-paced Mexican medical drama series Paramédicos (“Paramedics”) on Sunday, April 29, at 10pm ET/7pm PT & 11pm ET/8pm PT.

Entravision Communications Corporation announced today an affiliation partnership for Entravision’s KMCC-TV with Azteca America, a U.S.-based, Spanish-language network wholly-owned by HC2 Network Inc., a subsidiary of HC2 Holdings, Inc.

Pasiones will kick off its spring lineup with the premiere of the Italian phenomenon Tierra Indomable (“Untamable Land”) on its Latin American feed on Sunday, April 22, 2018, marking the first Italian production to premiere on the network.

Our 2018 compilation of research explains what’s helping and what’s hurting the Internet across five issues, from personal experience to global concerns.

NBCUniversal Telemundo Enterprises  announced three new hires. Veteran media executive Ronald Day has been appointed to Executive Vice President of Programming for Telemundo Networks, Amanda Calpin has been named Chief Financial Officer for Telemundo Networks and Ignacio Barrera has been named to Senior Vice President of Sales and Business Development for Telemundo Global Studios.

Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 – July 15, brands have 64 Super Bowl-sized opportunities to reach soccer fans.

In the latest episode of the “Behind the Numbers” podcast, we break down what Facebook knows and doesn’t know about users, how advertisers access the information, and how consumers feel about it.

Nava named VP Affiliate Sales at AIRE Radio Networks

Social platforms can be discovery vehicles, but getting a consumer to click on an ad—and ultimately buy something directly from it—isn’t easy.

As Facebook founder Mark Zuckerberg faces lawmakers in Washington, we discuss consumers’ evolving expectations about online privacy and their attitudes about the technology and media platforms they use on a daily basis.

Let’s face it. We love it when smartasses get theirs. For example: Sir Martin Sorrell. Sorry, your lordship, but I always thought you were a pontificating and pretentious dickhead, and I’m kind of rooting for the team digging up dirt on you. Let’s see if you doth protest too much.  Or Jeff Bezos. OK, granted Trump doesn’t know what the hell he’s talking about regarding Amazon. And we apparently love the company. But just how much sympathy do we really have for the world’s richest man? Couldn’t he stand to be taken down a few pegs?  And don’t get me started on Bill Gates.