Media

How many of you are purely digital marketers?  How many of you have ever tried direct mail?  

With these four tips, you’ll be on the path to mastering your mobile marketing strategy and driving ROI through the roof.

UNIVERSO, announced that the second season of UNIVERSO VICE will premiere tomorrow, Wednesday, February 28 at 10pm/9C.

The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising opportunities across a range of content verticals and digital screens.

Univision Communications Inc. (UCI) announced the launch of Se Habla USA, a purpose-driven campaign to promote the value of diversity, inclusion and the important role Hispanic culture and Spanish language play in America.

Azteca America announced that the network has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a compelling video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life.

Telemundo announced it has named Francisco ‘Cisco’ Suarez to Executive Vice President of Primetime Realities and Specials. Suarez previously served as Senior Vice President of Special Events for Univision Communications Inc. 

Cinelatino will air the U.S. premiere of the heartfelt black comedy Ella es Ramona (“She’s Ramona”) on Sunday, February 25, at 9:30pm ET/6:30pm PT & 11:00pm ET/8:00pm PT.

The 2017 Year in Sports Media report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.

Hemisphere Media Group, Inc. has acquired exclusive rights from The Miss Universe Organization for the Miss Universe Puerto Rico franchise. The prestigious event will be managed and executed by WAPA Television, which has had broadcast rights to the pageant since 2015.

Champion teams from across North America, Central America and the Caribbean will showcase the region’s best club soccer beginning February 20, 2018, in the Scotiabank CONCACAF Champions League tournament.

Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio…the list continues to grow. Furthermore, there is little doubt that we are in a golden age of media overall, as content is available everywhere and across all devices. Yet, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms.

Spanish Broadcasting System, Inc. announced the appointment of Maire Mason as Vice President, General Manager of the New York market, WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM. 

LBI Media announced the appointment of Nick  Valls as its new general manager for recently acquired WGEN in Miami, Florida.

GLR Media Networks announced Subeme La Radio with Jorge Bernal.

At the annual IAB Leadership Meeting today, Unilever CMO spoke of the company’s commitment to “responsible” platforms, content and infrastructure, and also conveyed that it will support partners such as Facebook and Google as they invest in improving their platforms. Commentary was somewhat contrary to prior press reports which indicated that Unilever may take a harder line on digital media, much as CPG peer Procter & Gamble did at the same event last year.  By Brian Wieser – Senior Research Analyst – Advertising / Pivotal Research Group

In the latest episode of “Behind the Numbers,” eMarketer analysts Lauren Fisher and Yory Wurmser talk about the challenges marketers face when working with mobile.

Billboard announced that Raúl Alarcόn Jr., Chairman and Chief Executive Officer of Spanish Broadcasting System, Inc., tops Billboard’s annual “Power 100”.

Spanish Broadcasting System, Inc. (SBS) announced the appointment of Geraldo Arriaga as Vice President, Digital Media Sales of SBS, LaMusica App. In this role, Geraldo will spearhead all of the Company’s digital revenue efforts at the national scale, while working directly with all Digital Sales Managers,Sales Management and divisions in each one of our markets. Mr. Arriaga will ensure SBS’s Digital Media programs are fully integrated into the network’s growing “Original Content Strategy.”

Brands don’t want to associate with content that makes them look bad in any way.  Last year’s brand safety controversies stirred fears that advertisers would back away from platforms like Facebook and YouTube, but spending has continued to surge.