Media

This presentation features tips and tools from our Marketing Knowledge Center that are sure to supercharge your social media efforts.

​Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?

Strong headwinds are certainly ahead for influencer marketers. For one, it’s looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

TV advertising can be made much better: better for brands, for networks, for viewers. But this won’t happen until TV advertisers speak directly to TV ad sellers.

The reformatted version of the show is comprised of three new hosts that include Venezuelan actor Yul Bürkle, Colombian actress Luz Estrada, and Mexican-American actress/model Maria Elena Anaya.

NBCUniversal Telemundo Enterprises announced the launch of “El Campeón en Ti” (The Champion Within You), a new company-wide campaign under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power Within You), focused on empowering young Hispanics to achieve their full potential and find their inner champion through sports.

NBCUniversal Telemundo Enterprises announced it has named Krystyna Hall as Vice President of Corporate Communications, effective immediately.

NBCUniversal Telemundo Enterprises announced a partnership with global video community musical.ly to develop and launch a series of new digital entertainment programs targeting Hispanic members of Generation Z, the post-millennial, predominantly bilingual, tech-native generation.

Each year as the Koupon team begins to write our State of the Industry report, 2018 SOI blog creative.jpgwe look back on the year prior and gather what we’ve learned, what our brands and retailers have accomplished, and what the data is telling us about the future of retail and the impact of mobile offers.  The numbers from 2017 are in and the data rings loud and clear – the c-store industry is growing, and mobile offers are playing an important role. See our press release here.

Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer’s “Behind the Numbers” podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.

There are less than 100 days before the start of the 2018 FIFA World Cup Russia™ and U.S. Hispanic fans are gearing up to be part of the action. Our new national consumer survey, ThinkNow Research: Hispanic Soccer Fan Study, found that 89% of U.S. Hispanics intend to watch the World Cup and they’re looking to engage online and on the go.

LBI Media, Inc. announced that it will begin airing Spanish-language programming on its recently purchased full power television station WGEN-TV in the Miami, Florida DMA.

Cinelatino recently launched on Cox Communications’ cable systems in New Orleans and other southeast markets—including Greater Louisiana, Gainesville, Gulf Coast, New Orleans, and Georgia—completing the network’s distribution throughout the national Cox Communications footprint.

Lotus Communications President Jim Kalmenson is widely known across the West Coast of the U.S. as the leader of a family-run business with a diverse portfolio of radio stations that includes Classic Rock and Active Rock FMs in Tucson, a Classic Rocker in Las Vegas, and a Farsi-language format targeting Persians across Southern California.  By Adam Jacobson

The 2018 winners of the Medallas de Cortez Awards were announced Tuesday at the annual Hispanic Radio Conference in Miami. The happy winners — seen here with Radio Ink Publisher Deborah Parenti (l) and Jinny Laderer, CEO of Medallas sponsor vCreative (r) represent an array of industry-leading broadcasters, including Lotus Communications (whose president, Jim Kalmenson, took Broadcaster of the Year honors), Spanish Broadcasting System, Univision, Entravision, and iHeartMedia.

The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.

Despite popular assumptions that young adults are social media-obsessed, new data suggests that many have considered a temporary—and even permanent—reprieve from their newsfeeds.

By Gonzalo López Martí – Creative Director, etc. / LMMiami.com

• Twitter has posted a profit, finally, but it still shows various existential problems.
• 90% of its revenue comes from advertising sales.
• Risk is way too concentrated: it needs to put its eggs in different baskets.
• Plus, its users base is made up of mostly elderly curmudgeons.

Discovery en Español follows six Hispanic family-owned businesses as they discover how to take their dreams to the next level…or lose it all, with the debut of EMPRENDEDORES. The original six-part series concept was created in collaboration with ALMA Advertising and explores family, heritage, hard work, and heartbreak as these Los Angeles business owners fight against the odds to achieve success in one of most competitive cities in the world. EMPRENDEDORES premieres exclusively on Discovery en Español Sunday March 25 at 7pm ET/8pm PT.

For the first time in the history of Spanish-language television, Noticias Telemundo aired a conversation between the main news anchors from the country’s leading Hispanic networks: José Díaz-Balart, of Noticias Telemundo, and Jorge Ramos, of Univision Noticias. The full conversation, which took place at Books and Books bookstore in Coral Gables, Florida.