Media

EstrellaTV announced that it has brought on Gino Del Corte and model and actress Maria Elena Anaya as hosts for its popular midday TV shows ‘iTestigo’ and ‘En Vivo,” respectively.

In celebration of International Women’s Day today and Women’s History Month in March, NBCUniversal Telemundo Enterprises announced the launch of “Mes de la Mujer” (Women’s Month), a nationwide campaign that celebrates Latinas in the United States and their diverse contributions to our society. Under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power in You), the campaign kicks off today featuring in-show integrations, on-air promos and digital and social activations. In addition, Telemundo national and local female talent will take part in Women’s Month events as part of the campaign.

This year’s Oscars were dull.  No surprises.  Enough politics!  By David Morse / New America Dimensions

To kick off the 100-day countdown to the 2018 FIFA World Cup Russia™, Telemundo Deportes revealed a series of key updates for its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world. In addition to multiplatform coverage and production updates, Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer focused study around the FIFA World Cup™.

According to an analysis published by Jillian Berman, Georgetown University’s Center on Education, and the Workforce, though women are more likely to go to college and earn degrees than men, they don’t reap as large of a benefit from their education. Instead, says the report, women typically need one more degree to earn as much as men on average.

Results from the February 2018 CMO Survey indicate that companies are investing in the development of marketing knowledge. The largest investment is in the development of marketing capabilities— which are the complex bundles of knowledge and skills for carrying out marketing activities that are deeply embedded in organizational processes. These capabilities are likely in areas such as digital marketing, MarTech platforms, and marketing analytics where companies are trying to get up to speed fast. A 6.5% increase in spending on marketing capabilities is expected in the next year.

Echoing concerns that grew with the Internet itself a decade earlier, the rise of social media has stoked fears of “social displacement” — the alienation of people from friends and family in favor of Facebook and Twitter.  A new study co-authored by a University of Kansas researcher goes a fair distance toward debunking that notion.

How many of you are purely digital marketers?  How many of you have ever tried direct mail?  

With these four tips, you’ll be on the path to mastering your mobile marketing strategy and driving ROI through the roof.

UNIVERSO, announced that the second season of UNIVERSO VICE will premiere tomorrow, Wednesday, February 28 at 10pm/9C.

The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising opportunities across a range of content verticals and digital screens.

Univision Communications Inc. (UCI) announced the launch of Se Habla USA, a purpose-driven campaign to promote the value of diversity, inclusion and the important role Hispanic culture and Spanish language play in America.

Azteca America announced that the network has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a compelling video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life.

Telemundo announced it has named Francisco ‘Cisco’ Suarez to Executive Vice President of Primetime Realities and Specials. Suarez previously served as Senior Vice President of Special Events for Univision Communications Inc. 

Cinelatino will air the U.S. premiere of the heartfelt black comedy Ella es Ramona (“She’s Ramona”) on Sunday, February 25, at 9:30pm ET/6:30pm PT & 11:00pm ET/8:00pm PT.

The 2017 Year in Sports Media report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.

Hemisphere Media Group, Inc. has acquired exclusive rights from The Miss Universe Organization for the Miss Universe Puerto Rico franchise. The prestigious event will be managed and executed by WAPA Television, which has had broadcast rights to the pageant since 2015.

Champion teams from across North America, Central America and the Caribbean will showcase the region’s best club soccer beginning February 20, 2018, in the Scotiabank CONCACAF Champions League tournament.

Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio…the list continues to grow. Furthermore, there is little doubt that we are in a golden age of media overall, as content is available everywhere and across all devices. Yet, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms.

Spanish Broadcasting System, Inc. announced the appointment of Maire Mason as Vice President, General Manager of the New York market, WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM.