Media

Univision Communications and Grupo Televisa launch Global TV Pilot Initiative to Engage Hispanic Audiences

Univision Communications Inc. (UCI) and Grupo Televisa announced during NATPE, the premier global business forum for content creators, the launch of the first-ever TV pilot initiative to nurture the development of new original scripted and unscripted series by global independent producers.

Wordwide Social Users Estimates

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

When Influencers Are A Good Influence For The Wrong Reasons

A few weeks ago I wrote about being authentic and genuine, both as a brand and a person. Unfortunately, there’s a downside to always being authentic, because that can lead to incredible rudeness.  How do you balance “being yourself” with being professional in the workplace?

Gonzalez named VP of Technology & Operations at Telemundo 47 in NYC

Telemundo 47 / WNJU has named John Gonzalez Vice President of Technology and Operations.

NBCUniversal Telemundo Enterprises launches Telemundo Global Studios

This new division consolidates the company’s domestic and international scripted production units under Santana’s leadership who will now be responsible for Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.

SBS Settles its Tortious Interference Lawsuit

Spanish Broadcasting System announced that it had reached an agreement with Grupo Radio Centro (“Grupo”) to settle the parties’ long-standing lawsuit. SBS filed a multi-million dollar lawsuit in February of 2016 immediately after Grupo hired an on-air radio personality from SBS’s KLAX-FM in Los Angeles, alleging tortious interference and unfair competition.

The Problem With Facebook

On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.

EstrellaTV Reveals New Programming Lineup For 2018

EstrellaTV announced its new programming lineup to kick-start the new year.

Azteca America to premiere Demencia

Azteca America enters the world of insanity, suspense, and mystery with “Demencia”, a new thriller series starring Paulette Hernández and Carmen Beato, premiering January 14 at 9 pm/ 8 C.

Pre-testing in our mobile-first world

Canada’s Marketing Research and Intelligence Association (MRIA) held its annual Net Gain conference in Toronto late last year with the key note addressing the topic of copy testing in a mobile first world.  by Nigel Hollis

Univision Announces the Premiere of the Epic Series “El Rico y Lázaro”

Univision Network announce the premiere of the epic series “El Rico y Lázaro” a compelling story of romance and intrigue set in Babylonian palaces on January 15 at 8 p.m. ET/PT (7:00 p.m. CT) and thereafter Monday through Friday in the same timeslot.

“Entre Correr y Vivir” y “El Club de Eva” on Azteca America

Azteca America renews its afternoon programming block with the premiere of “El Club de Eva”, a television magazine show that helps viewers improve their quality of life through advice, information, and discussions, and “Entre Correr y Vivir” action series starring Vadhir Derbez that pays homage to Ricardo and Pedro Rodríguez, widely regarded as the best Mexican Formula One drivers in the 1970s.

Facebook’s Trust Problem

Despite reporting strong financial growth and making attempts to expand its offerings beyond social media, the platform came under increasing fire from several quarters for various reasons, among them allowing offensive content to flourish and facilitating the purchase of discriminatory advertisements.

Entravision Communications Corporation launches New Format

Entravision Communications Corporation announced format and programming changes to its radio stations in the Los Angeles market. La Suavecita enhances its programming lineup to align the station’s talent to enhance its reach across the greater Los Angeles metro area and Entravision introduces its proven La Tricolor format to Los Angeles.

Does Cutting the Cord Really Save Consumers Money? [PODCAST]

In the latest episode of “Behind the Numbers,” eMarketer’s Paul Verna, Ezra Palmer and Connor Anovick talk about the various streaming services available, and the various considerations people grapple with when cutting the cord.

Telemundo expands by launching Local and National Midday Newscast

Telemundo annoyed an expansion of its news programming by introducing a combination of local and national weekday newscasts from 12:00 to 1:00 P.M. Expanding on its ongoing investments in news content, the company will launch local weekday newscasts at 12:00 P.M. / 11:00 A.M. CT across ten Telemundo-owned stations, beginning Monday, January 22. In addition, Telemundo will launch  “Noticias Telemundo, Mediodía,” a national newscast to air Monday to Friday at 12:30 P.M. / 11:30 A.M. CT.

Entravision Ditches Jose In Twelve Markets

Entravision has made format changes in twelve markets this morning as it has eliminated the Spanish Adult Hits “José” brand from its portfolio along with its final Spanish CHR “Super Estrella” station.

‘Estrella TV’ Ready For A Big Miami Return

The Spanish-language broadcast TV network known for its prime-time variety program hosted by a man in a clown suit, a host of originally produced reality competition shows, and weekday newscasts at 5:30pm and 10:30pm will soon return to Miami after a six-month absence.  By Adam Jacobson – RBR+TVBR

Many Grocery Shoppers Still Look at Circulars to Find Deals

Grocery shoppers scan a number of channels to find the best way to save a buck or two. And while digital is a big component of how they find and research such deals, many still take the traditional route—circulars.

Azteca America announces tpremiere of Desafío Súper Humanos

Azteca America will broadcast “Desafío Súper Humanos”, the most extreme season yet of the reality adventure series “Desafío”, beginning Monday, January 8.  A group of extraordinary men and women will face off in a series of strenuous physical challenges to win the competition’s top prize.

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