Media

Less than a decade ago, most consumers could not have imagined the plethora of ways they’d have to engage with content. But the rise of technology and smart devices has opened the media option floodgates and consumption and old habits have changed accordingly. Engagement with AM/FM radio has not been immune to these changes. Now, with the click of a button, consumers can access their favorite radio station in sunny San Diego, listen to weather updates in New York or listen to pop music walking to school in Denver.

Fusion Media Group (FMG) announced plans for international expansion into Latin America through a new multi-platform agreement, spanning digital and television, with Grupo Televisa S.A.B. Televisa has acquired a license to the brands and content from FMG’s collection of digital publications for Mexico and will launch a new FUSION branded 24-hour cable network in Spanish.

Herb Scannell, the recently appointed CEO of mitú, announced a new long-form development, production and talent team to be led by accomplished creative executive David Ortiz.

Pasiones  has acquired the Latin American rights to premiere the sensational Mexican drama Soy Tu Dueña (“A Woman of Steel”), which will debuted on Tuesday, December 5.

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.

The Telemundo Station Group and ZGS Communications, Inc. (ZGS) announced they have entered into agreements that, once the necessary Federal Communications Commission (FCC) and other governmental approvals are obtained, will result in the Telemundo Station Group acquiring the 13 television stations, serving 10 markets, currently owned by ZGS. 

SiriusXM announced the launch of ‘Telemundo,’ an exclusive channel making the network’s programming available to SiriusXM listeners, beginning December 1, 2017.    

This set of interviews with top Chicago marketers on the topic of the challenges and opportunities of digital missed calling out the elephant in the room. Most digital campaigns lack what is required for them to be effective.  By Nigel Hollis

The practice of celebrity endorsements appears to be in trouble with at least one key demographic—millennials.

It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand content and virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can view them on their TV screens.  Consumers, in turn, are taking action.

Focus Media Group announced it was awarded a 10-year contract to provide new, all-metal benches and bus stop maintenance services to the City of Garden Grove. 

As more advertisers start to explore the benefits of connected TV and over-the-top (OTT) services, buyers and sellers are facing a slew of challenges. eMarketer’s Lauren Fisher spoke with Ryan Reed, director of innovation for TV and video at Lotame, about the major hurdles on both sides of the spectrum, including what’s holding up programmatic trading of connected TV and OTT inventory.

Hemisphere Media Group, Inc. announced that Jose Ramos, President and General Manager of WAPA-TV, plans to retire in the first half of 2018. The Company has named Javier Maynulet as Mr. Ramos’ successor.

Today’s Latina is ambicultural, seamlessly identifying as American while also retaining strong connections to her native culture. One of the ways she stays connected to her roots is through music. Whether it’s on radio or streaming services, Latinas’ consumption behavior and preferences reflect how their lives revolve around music.

In anticipation of the Final Draw to be broadcast on Telemundo and Universo this Friday, December 1 at 9:30 a.m. ET, Telemundo Deportes unveils its coverage plans for the 2018 FIFA World Cup Russia™ taking place next June 14 – July 15.

HC2 Holdings, Inc. (“HC2”)  announced that its subsidiary, HC2 Network Inc. (“HC2 Network”), has acquired Azteca America, a Spanish-language broadcast network, from affiliates of TV Azteca, S.A.B. de C.V. (“Azteca”) (BMV: AZTECACPO; Latibex: XTZA), one of the two largest producers of Spanish-language television programming in the world. In addition, HC2 Network has signed a definitive acquisition agreement with Northstar Media, LLC (“Northstar”), a licensee of numerous broadcast television licenses in the United States.

The connected universe continues to evolve with the smartphone in its center. More than ever, consumer habits and telecom trends are in focus and poised to fuel the growth, with 5G on the horizon, and many Internet of Things (IoT) applications in development.

Univision continues to expand its original digital content with the launch of “¿QUÉ CREES?” (What do you think?), a social-first daily show dedicated to covering entertainment news, trends, celebrity news and gossip. “¿QUÉ CREES?” is created for YouTube and is designed to meet every pop-culture enthusiast needs.

Once upon a time, social media marketing was very different than it is today. Marketers could open a page on Facebook, write a bunch of fun posts and watch the fan count go up. But that all changed when Facebook began drastically reducing the reach of organic (nonpaid) posts.

LBI Media, Inc. announced the appointment of Jason Hall as SVP, national sales. He will be based in the company’s New York City office.  As SVP, national sales, he will manage the national sales efforts for LBI’s station group and affiliate stations throughout the country.  Hall will be responsible for leading and organizing all national sales efforts, including recruitment and the direct management of the national sales offices in New York, Los Angeles, Miami, Chicago, Dallas, Atlanta and Mexico.