Radio
For Alex López Negrete, It All Started With Radio
For more than four decades, Alex López Negrete, Co-Founder and CEO of López Negrete Communications, has been a driving force in multicultural marketing. He is also a passionate advocate for the power of radio.
¡Buenos Días, USA! AIRE Radio Networks Announces the Syndication of El Show de Raúl Brindis
El Show de Raúl Brindis has set the standard for a hit Spanish-language morning radio—and now, with national syndication through AIRE, Brindis’ voice is ready to connect and inspire U.S. Hispanics from across the nation.
Radio Fills the Engagement Gap Across Demos
Current advertisers not using radio are willingly leaving consumers on the table - but they don't have to. Radio offers brands new opportunities for connecting with under-engaged media consumers, those that have little to no meaningful interaction with internet and TV and are therefore likely missed by ad campaigns. Katz's new analysis of national Nielsen Scarborough data explores radio engagement among these overlooked consumers in the bottom two usage quintiles for internet and TV.
Hispanic Radio’s Best Celebrated With 2025 Medallas de Cortez
Radio Ink celebrated the best in Hispanic radio Wednesday evening as the 2025 Medallas de Cortez award winners were officially announced from a tough, competitive field during a special ceremony at the Hispanic Radio Conference in Houston.
Bustos Media acquires Radio Caliente 97.9 FM in Milwaukee
Bustos Media of Wisconsin, LLC announced the purchase of Radio Caliente 97.9 FM, formerly WJTI and now W250BN (97.9), from El Sol Broadcasting, pending FCC approval.
MediaCo Breaks from the Competition and Reports Robust April-May Television and Radio Audience Growth in 2Q25
MediaCo announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences.
TelevisaUnivision Announces Leadership Transition in U.S. Advertising Sales
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
SBS set to takeoff in Tampa with WSUN-FM Legendary #1 Morning Show launching on WSUN-FM “EL NUEVO ZOL 97.1”
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, announced the launch of the NEW NANDY & CRISTY morning show on WSUN-FM, El Nuevo Zol 97.1 FM in Tampa, Florida. Debuting on Monday, June 2nd, Tampa’s dynamic duo will be anchoring the 6 to 10am drive-slot, with global access also available via live video streaming on SBS’s La Musica app.
SBS DEBUTS “LA LEY 92.1” ON RECENTLY ACQUIRED KROI-FM IN HOUSTON AND SOARS TO TOP 4 GENERAL MARKET RANKING – – – KROI Also Ranked #1 Mornings and Afternoons Among Hispanic Listeners in Less than 90 Days
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that KROI-FM, (La Ley 92.1) in Houston has rapidly ascended to the #4 position in the ratings of the nation’s sixth-largest radio market. In addition, the station is now ranked #1 among 25-54, 18-49 and 18+ Hispanics in morning drive, and #1 among 25-54 and 18+ Hispanics in the afternoon drive, according to the Nielsen March survey. This marks another major milestone in SBS’s history of developing, launching and establishing winning Hispanic radio formats that consistently attract market-leading audiences in the nation’s top media markets.
MediaCo elevates Key Executives to Propel Multicultural Growth Strategy Across Audio and Video Platforms
MediaCo announced key senior leadership appointments aimed at accelerating strategic growth and innovation. Brian Fisher has been promoted to Senior Vice President of Video Sales, Danny Lowry has been promoted to Senior Vice President of Audio Sales, and Luis Fernández-Rocha has been appointed Senior Vice President of Local Video Sales. These executive appointments underscore MediaCo’s commitment to expanding its market presence and delivering enhanced value to its partners and audiences.
New Back To The Office Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road
What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 1-8, 2025 and the results were compared to seven Advertiser Perceptions studies conducted every six months beginning in April 2022.
Nueva Network Launches Premier Sports Radio Show “Jugada Maestra”
Nueva Network, the leading independent Spanish-language audio network, proudly announces the launch of its premier sports radio show, "Jugada Maestra" (Master Move), hosted by the acclaimed sports journalist Heriberto Murrieta, alongside respected commentators Héctor Huerta and Paco Arredondo. The show debuts this month, promising deep analysis, vibrant debate, and the unique perspective of its expert hosts.
Nueva Network Launches Nueva.News
Nueva Network announced the launch of Nueva.News. This innovative news platform aims to bridge critical information gaps highlighted by recent national events, ensuring U.S. Hispanics have timely access to news that matters most to their lives.
SBS CEO Raúl Alarcón Joins HRC 2025 Lineup For Exclusive Talk
His story is a true saga of the American Dream. Now, Spanish Broadcasting System President/CEO and Radio Ink Executive of the Year Raúl Alarcón will join Hispanic Radio Conference for an exclusive one-on-one conversation on his legacy and lessons learned.
Breaking the Silence: Why Audio Must Catch Up in Programmatic
According to recent data from eMarketer, three in every 10 dollars spent on digital audio is transacted programmatically, compared to nine in 10 for display. So, what's holding marketers back from pushing audio to catch up? Except for legacy radio advertisers, most marketers have a blind spot when it comes to audio; from the initial strategy and concepting through planning, a lack of understanding and prioritization has held investment in audio back. There are three major changes that marketers should adopt to realize the impact of audio: including audio creative, adopting a marketplace approach to buying audio, and leveraging modern audience and measurement tools.
Latino Media Network launches KYWW Puro Tejano 1530 AM — The Heartbeat of Tejano Music Returns to the Rio Grande Valley
Latino Media Network (LMN) proudly announces the launch of KYWW Puro Tejano 1530 AM, a new Tejano music radio station serving the Rio Grande Valley, from South Padre Island to Starr County. This new addition to LMN’s growing network marks a significant step in delivering culturally resonant, locally-focused content to the region’s vibrant Latino community.
Radio Creative Wear-Out Study Validates Mark Ritson’s Conclusion That Consumers Don’t Get Tired Of Ads, Only Marketers Do
One of the most frequently asked questions the Radio Advertising Bureau receives on audio creative involves wear-out. Wear-out is defined as the point where creative testing declines from its peak due to message frequency fatigue. By Pierre Bouvard
Nueva Network Launches Que-Onnda Radio in Washington DC & Boston
Nueva Network has officially launched QueOnnda.com platform with strategic local rebranding of two top-rated Hispanic radio stations: WDCN 87.7FM in Washington DC and WCCM 103.7FM in Boston.
TELEMUNDO celebrates 25 years of Andres Cantor’s Unforgettable Calls & Coverage
Telemundo celebrated the 25th anniversary of the legendary soccer commentator Andrés Cantor with a special on-air tribute during its live coverage of the FIFA World Cup qualifier between Argentina and Brazil yesterday March 25. This April 1 officially marks Cantor’s 25th year with Telemundo, a milestone that recognizes his unparalleled contributions to sports broadcasting.
