Radio
The San Francisco Giants extend their partnership with Lazer Media
The San Francisco Giants and Lazer Media have a new three-year contract that will broadcast all 162 Giants games in Spanish. The collaboration continues the Giants’ commitment to honoring and strengthening their connections with the Latino community and fan base.
Digital Advertisers Are Finding Success in Radio
Advertisers are discovering that the power of radio isn’t just for building brand awareness—it’s a powerful tool for driving sales and lower-funnel conversions. One experienced digital Audio advertiser recently tapped into the magic of AM/FM radio to boost engagement and skyrocket conversions. By partnering with Audacy and harnessing Claritas’ AI-powered attribution model, they were able to pinpoint exactly which radio stations were moving the needle. This innovative approach not only linked radio ads to tangible online actions but also provided deep audience insights that allowed the brand to fine-tune their strategy for maximum impact. In short, radio is proving to be a game-changer for advertisers ready to mix traditional reach with digital precision.
Nueva, Costa, and MLC Media Join Forces to Reshape the U.S. Latino Media Landscape
Nueva Network, Costa Media, and MLC Media have announced a strategic merger to create a powerhouse in U.S. Latino media. By aligning its premium content, radio, and digital networks, local owned-and-operated (O&O) stations, and sales and marketing expertise, the newly combined entity strengthens its position as a leader in the evolving Hispanic media landscape.
Estrella Media’s Radio Properties Sold to MediaCo in Stock Deal
In April, MediaCo Holding acquired Estrella Media’s network, content, digital, and commercial operations, with an option to purchase its stations at a later date. Less than a year later, MediaCo is exercising that option, according to a new FCC filing.
The Simple Guide to Radio’s Role in Full-Funnel Marketing [REPORT]
In today’s competitive media landscape, radio is often seen as a powerful tool for building awareness. However, it’s so much more than that. Radio can play a critical role at every stage of the marketing funnel, helping advertisers reach their goals whether they’re building brand awareness, driving conversions, or fostering customer loyalty.
Latino Media Network announces organizational changes
As part of its ongoing commitment to serving, inspiring, informing, and celebrating the U.S. Hispanic community, Latino Media Network (LMN) announced key leadership changes to enhance its operational structure and better serve its audiences and partners.
Rene Alegria named Chief Innovation Officer at Nueva Network
Nueva Network, a audio media company dedicated to creating exceptional content for diverse audiences, proudly announces that Rene Alegria, an award-winning media executive and cultural innovator, has joined the company as Chief Innovation Officer.
Eduardo Maytorena named SVP & GSM of Entravision Los Angeles
Entravision announced the appointment of Eduardo Maytorena as Senior Vice President and General Sales Manager for Los Angeles.
Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales
One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over twenty local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with ~500 monthly GRPs, generating a monthly reach of 75% and a seven frequency. The campaign featured a two-week burst followed by two dark weeks and then another major two-week pulse. In the test markets, three out of four people were exposed to the campaign monthly an average of seven times.
Washington Nationals, Costa Media extend Spanish-language radio partnership through 2027 season
The Washington Nationals announced an agreement with Costa Media, extending the official Spanish-language radio broadcast partnership through the 2027 season. During the Nationals’ upcoming season, fans can tune in to DC 87.7 FM and La Pantera WFAX 100.7 FM/1220 AM for live Spanish-language broadcasts for both home and away games, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting and player interviews.
Emmis Launches Bilingual La Exitosa 98.7 in New York
Emmis Corporation announced the launch of New York’s La Exitosa 98.7 FM/1190 AM, with a bilingual adult contemporary format, playing English and Spanish language hits from the 1980s through the 2000s. Now, Madonna, Ricardo Arjona, Prince, Shakira, Phil Collins, Chayanne and Bryan Adams share a new home.
Majority of News and Sports Audio is Consumed via AM/FM Radio
Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio.
SBS’s Raúl Alarcón is Radio Ink’s Executive of the Year
When Raúl Alarcón announced his return as President of Spanish Broadcasting System in February 2024, it signaled a new focus for the company he co-founded with his father in 1983. Now back at the helm, Alarcón – who has held a spot on Radio Ink’s 40 Most Powerful People in Radio list for a record-breaking 27 years – is optimistic about the future of SBS and Hispanic radio as a whole.
How Music is Listened to in the U.S.
What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music.
‘Omar y Argelia’ to join Entravisions’s Jose 97.5 FM and 107.1 FM in Los Angeles
Entravision Communications Corporation announced the addition of Omar y Argelia, one of the most beloved and dynamic duos in Spanish-language radio, to its Los Angeles station line-up. Beginning January 6, 2025, fans can tune in to their highly anticipated show exclusively on Jose 97.5 FM & 107.1 FM weekdays from 9:00 AM to 12:00 PM. With a perfect balance of laughter, warmth and authenticity, the show stands out by connecting with the Latino community in a way that is both entertaining and true of the rich cultural traditions of their audience.
WARC Teams With Audacy To Address ‘Audio Investment Gap’
Fresh research, released by WARC Advisory in partnership with audio content creation and distribution company Audacy, seeks to destroy “the barriers behind the audio investment gap” by tackling several “misperceptions” driving what the company that recently emerged from bankruptcy protections says are “driving the under-utilization of audio by marketers.” By Adam Jacobson
Latino Media Network names Raysa Rodriguez-Leon as EVP of Audio Sales and Client Solutions
Latino Media Network (LMN) announced the appointment of Raysa Rodriguez-Leon as Executive Vice President (EVP) of Audio Sales and Client Solutions. Rodriguez-Leon joins owners and co-founders Stephanie Valencia and Jessica Morales Rocketto and interim Chief Executive Officer Marc Manahan in LMN's mission to reach and inspire the Hispanic community through dynamic and culturally relevant content.
HRN Hispanic Radio Network responds to Advertisers creates “The Influencer Radio Network”
Hispanic Radio Network (HRN), has created The Influencer Network to help advertisers connect with Hispanic communities across the US. The Influencer Network leverages the growing impact of HRN’s syndicated personalities on their radio listeners and social media followers.
