Radio

Spanish Broadcasting System, Inc.announced the appointment of Victor Roque as Vice President, General Manager of the Puerto Rico market, La Mega 106.9FM, La Nueva 94FM, Zeta 93FM, Play 96.5FM, LaMusica App and MegaTV

Media consumption trends show U.S. Hispanics are first adopters when it comes to hot new tech. How can broadcasters that wish to target these consumers best invest in the tech tools and advancements that will help leverage their brands, and extend them in ways that will ensure continued relevancy in the years ahead? That’s the topic of conversation in this fresh Hispanic Radio Podcast.

Entravision Communications Corporation announced radio format and programming changes in the Albuquerque market with the launch of La Suavecita on KRZY 105.9 FM, effective immediately.

MLC (MLC Media Services) announced the launch of their newest syndicated radio show hosted by Spanish personality Carlos Alvarez with “El Cotorreo con Carlos Alvarez”, premiering on January 14, 2019.

To learn why Lazer Broadcasting is bringing its take on regional Mexican programming to the nation, and how both Envision and SuiteRadio are involved, Josh Mednick sat down with RBR+TVBR Editor-in-Chief Adam R Jacobson in this lively and informative Hispanic Radio Podcast.

Entravision Communications Corporation announced an extension to their two agreements with Al & CM Broadcasting LLC. Entravision will represent on a network basis and air Alex “El Genio” Lucas through 2020.

Entravision Communications Corporation announced that Entravision Solutions, the Company’s national sales and marketing organization, has extended its relationship with MLC Media through 2021.

Emmis Communications is mainly known for English-language stations. Yet, it is shining in Texas’ state capital with two FMs offering Spanish-language programming. Against formidable competitors, it’s winning. This podcast delivers insights that could fit your market opportunity.

In this Hispanic Radio Podcast, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Full Power Radio founder John Fuller about how his company has grown thanks to stations offering two distinct two English-language formats and the Latin pop-fueled “Bomba Radio.” What advice does Fuller have? It’s all here in this 15-minute audio report.

The audio boom is real. Everywhere one looks these days it’s easy to see more people than ever before connected to headphones; buying and using smartspeakers; using in-vehicle, voice activated AM/FM and HD radio controls — the list goes on.

Why did John Torres take the leap to investing in radio in a challenging Midwestern market? What can other broadcasters, or those seeking to enter radio station ownership, glean from Torres’ experience? The answers are found in this latest 15-minute podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.

Uforia Music Series took over Los Angeles this weekend with an all-female concert. The “Las Que Mandan” Uforia Concert brought fans the hottest Latina legends and rising stars. The celebration took place November 17 at The Forum in Los Angeles.

AIRE Radio Networks, a division of Spanish Broadcasting System, Inc. announced the addition of two key experienced executives to its national sales team. Mr. James Lyke has joined AIRE Radio Networks as Senior Vice President of Network Sales and Jason Corelli has been named Vice President of Network Sales.

In a market with a lot of heritage when it comes to spoken word programming serving its many Spanish speakers, something remarkable can be seen when looking at the most recent Nielsen Audio ratings for Miami-Fort Lauderdale.

Could the achievements seen by Paul Danitz, Director of Sales at Glades Media Group, be replicated at your group of radio stations? This 20-minute Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, could provide strong insight and intelligence leading you to make the plunge into the ROI-filled world of Hispanic radio.

Many small towns and cities have seen major changes over the last 30 years. This includes, in some cases, a seismic shift in the number of multicultural consumers that now reside in the community. Some 90 miles north of New York City, a municipality that lost its major employer some 25 years has been reborn. Millennials are partly to thank. As we learn in this podcast, Latinos are the real growth driver.

Even though we increasingly spend time with digital media, traditional media ads still motivate. That’s because channels like radio have massive reach.

The Top 10 Takeaways from Miles Different: In-Car Audio 2018

Nielsen announced it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. This more dynamic measurement solution enables clients to see seasonal shifts and react more quickly to marketplace changes. With this transition, radio will be able to find new insights and tell its reach story to advertisers each month.  

When it comes to attracting the biggest possible audience for your radio station, syndicated programming could be a part of the mix. Spanish-language radio stations are no different, and that’s where GLR Networks seeks to fill a void in communities across the U.S. where the Hispanic population has grown, but the in-language media choices remain thin. In this latest Hispanic Radio Podcast, four genres of programming offered by GLR are discussed by VP of Affiliates and Programming Jimmy Perez.