Radio
New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
AM/FM Radio Ratings Continue To Beat TV Among Persons 18-49
According to Nielsen’s Total Audience Report from Q3 2022, AM/FM radio ratings accomplished something few could have foreseen when they beat TV among persons 18-49.
Why Radio Can’t Afford To Ignore The Multicultural Majority
This week, the Hispanic Marketing Council unveiled It’s Time: The Growing Power of the Multicultural Majority. This research reveals that non-Hispanic whites (NHW) between the ages of 13 and 49 are now more influenced by Hispanic, Black, and Asian cultures than ever before. This pivotal shift has important implications for radio, audio, and audio advertising industries as they navigate an increasingly multicultural audience. Courtesy of Radio Ink
Spanish Broadcasting System files $64M lawsuit against default buyer of its Mega TV Operations
The lawsuit alleges that after nearly a year of discussions, negotiations, due diligence and the execution of numerous purchase agreements and extensions, VOZ failed to close the transaction after a series of deceptive delays, resulting in significant financial, legal and reputational harm to SBS.
The pace of progress 2024 Media Trends [REPORT]
In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.
Google honors Raoul A. Cortez’s 118th Birthday with a Doodle
Google's Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country. This was the beginning of our US Hispanic Media Industry.
Eduardo Caballero inducted into Radio Hall of Fame for 2023
The Museum of Broadcast Communications announced the selection of 12 new Legends inductees into the Radio Hall of Fame for 2023, recognizing the talents and efforts of on-air personalities, programmers and operators who contributed with greatness to the radio industry and have since passed away.
Mercedes Delgado promoted to CRO of Univision Miami
Univision Miami announces the appointment of Mercedes Delgado to Regional Chief Revenue Officer for the Miami Region. Under this capacity, Mercy will lead all facets of the region’s sales operations, inclusive of its multimarket unit and local sales teams for both TV and Digital, in addition to radio for the Miami market.
Hemisphere Media Group acquires WKAQ AM and KQ105 FM from TelevisaUnivision in Puerto Rico
Hemisphere Media Group announced that it completed its acquisition of WKAQ AM and KQ105 FM from TelevisaUnivision. Concurrently with the closing of this latest transaction, Hemisphere is launching WAPA Media. This multiplatform media company is the first-of-its-kind and will be the leading media company in Puerto Rico.
TelevisaUnivision announces new Local Ad Sales Team Structure and Alignment
TelevisaUnivision announced a transformative and client-centered approach for its Local Ad Sales team, including a new organizational structure that will ensure strategic alignment, efficiency and focus to achieve accelerated results for clients.
Fútbol de Primera acquires exclusive Spanish language audio/streaming rights to Copa América 2024.
Futbol de Primera Inc (FDP RADIO) the Official Spanish Audio partner of the FIFA World Cup 2026 has acquired the exclusive Spanish language audio and streaming rights for the 48th edition of CONMEBOL Copa América 2024.
Entravision announces extension of NFL Partnership for Exclusive National Spanish Radio Broadcast
Entravision Communications Corporation will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL for the 2023-24 season. For the 9th consecutive season, Entravision will broadcast 51 prime NFL games in Spanish across its US owned-and-operated radio stations and in key markets through affiliate partnerships that include Latino Media Network.
AM/FM: Over-the-Air, Streaming, and Both
The audio space is a dynamic environment, and Edison Research’s unique Share of Ear® survey has been recording the changes in this space for nearly ten years. As has been well documented, the biggest transformations we have seen over time relate to the rise of the smartphone and the reallocation of listening time from other devices to the mobile phone.
Can Mega TV Buyer Save Americano Media?
According to El Nuevo Herald, the McClatchy Co.-owned Spanish-language daily newspaper serving Miami, Americano Media has “run out of money” and has been unable to make payroll since May. By Adam Jacobson – Radio TV Business Report
UFORIA announces the expansion of “El Flow de Miami” to new markets
Uforia will expand to five new markets from 6 a.m. to 5 p.m. to 11 a.m., regardless of time zone.
Norsan Media eexpands in Austin, TX: Acquires 104.9 FM KTXX and 105.3 FM K287FG
Norsan Media adds new radio stations in the Austin, Texas market.
Using Radio to Drive Growth in Local Markets
Supporting and connecting with local communities can pay dividends for brands, studies show
Grace Agostino named VP Network Sales at Nueva Networks
Nueva Network, an Audio Media company with digital extensions and offices in New York, Atlanta, Boston, DC and Los Angeles is proud to announce the appointment of Grace Agostino as Vice President of Network Sales.
The Mobile Phone Keeps
Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time.
Garcia named President & GM of Univision Miami
Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local radio stations, and a growing portfolio of local digital offerings in the vibrant Miami market.
