Radio

Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, what is the mindset of the client when preparing a Hispanic media buy? Is radio an important part of the media mix right from the start? This latest Hispanic Radio Podcast with Zubi Advertising’s Isabella Sanchez provides some answers.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World cup as a television property. This isn’t necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

Entravision Communications Corporation, an official radio affiliate partner of Fútbol de Primera for the 2018 FIFA World Cup, announced new exclusive promotional events and content in support of its coverage of the FIFA World Cup across its radio stations in 16 markets.

Lotus Communications is one of the few radio broadcasting companies that owns radio stations with Spanish-language and English-language programming. How is the company capitalizing on this? And, is there one thing that’s particularly important when inking that contract with a client? Company President Jim Kalmenson shares all in this latest Hispanic Radio Podcast.

Spanish Broadcasting System, Inc. announced the appointment of David Bailin as Vice President, National and Network Sales. Bailin will be responsible for revenue generating sales strategies, expanding business development initiatives and creating 360 multimedia platforms for SBS’ national and network division AIRE Radio Networks. Based out of the SBS New York office, Bailin will also collaborate with SBS’ digital platform, LaMusica, with its respective sales and business development efforts.

The National Football League and CBS have reached an agreement with ESPN Deportes to televise Super Bowl LIII in Spanish on Sunday, February 3, 2019 at 6 p.m. ET, live from Mercedes-Benz Stadium in Atlanta, GA.

How do people get their news in the midst of a natural disaster? Radio broadcasters all around the world stay attuned to what’s happening in their local communities, particularly during times of hardship or natural disaster. Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio continues to be a lifeline to the most vulnerable in times of crisis.

Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence?  Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD.

For veterans of Hispanic broadcast media with ties to Puerto Rico, the name Billy Fourquet is synonymous with radio stations owned by Spanish Broadcasting System.  By Adam Jacobson

In the latest edition of the Hispanic Radio Podcast from Streamline Publishing’s Radio + Television Business Report and Radio Ink, Isaac Mizrahi, co-president and COO of Miami-based multicultural advertising agency Alma, discusses the important role both Spanish-language radio and English-language radio targeted to Hispanics has for the marketers and advertisers he works with on a daily basis.

In this latest Hispanic Radio Podcast from Streamline Publishing’s Radio + Television Business Report and Radio Ink, Liz Castells explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and seek long-term revenue growth.

Nava named VP Affiliate Sales at AIRE Radio Networks

Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment?

Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.

Entravision Communications Corporation announced that its radio stations in 16 markets will broadcast 53 of the 64 total matches of the 2018 FIFA World Cup including all quarter finals, semi-finals, third place and final matches through a partnership with Futbol de Primera.

Futbol de Primera Radio Network (FDP RADIO) will broadcast its fifth consecutive World Cup on site in Russia with a broadcast team of former soccer legends and coaches.

Lotus Communications President Jim Kalmenson is widely known across the West Coast of the U.S. as the leader of a family-run business with a diverse portfolio of radio stations that includes Classic Rock and Active Rock FMs in Tucson, a Classic Rocker in Las Vegas, and a Farsi-language format targeting Persians across Southern California.  By Adam Jacobson

The 2018 winners of the Medallas de Cortez Awards were announced Tuesday at the annual Hispanic Radio Conference in Miami. The happy winners — seen here with Radio Ink Publisher Deborah Parenti (l) and Jinny Laderer, CEO of Medallas sponsor vCreative (r) represent an array of industry-leading broadcasters, including Lotus Communications (whose president, Jim Kalmenson, took Broadcaster of the Year honors), Spanish Broadcasting System, Univision, Entravision, and iHeartMedia.

The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.

Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio…the list continues to grow. Furthermore, there is little doubt that we are in a golden age of media overall, as content is available everywhere and across all devices. Yet, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms.