Radio

Midwest Television/San Diego — which owns and operates News/Talker760 KFMB-AM, 100.7 KFMB-FM and local CBS Television affiliate KFMB-TV8— has named Alberto  Mier y Terán President/GM of the stations.

Latino Broadcasting Corporation (LBC) announced that radio personality, Eddie “Piolin” Sotelo, will be on air with his radio program “El Show de Piolin,” on 104.5FM “La Mejor.” KTBZ HD2

CBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, February 7 at 6 pm ET, live from Levi’s Stadium in Santa Clara, CA.

Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV.

Univision Digital announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media

GLR Networks is excited to announce the launch of a new Entertainment and Lifestyle program featuring popular Mexican actress and singer, Angélica Vale. The show, titled Más te Vale, is scheduled to begin Q1 2016.

The app was launched in an effort to address the underserved needs of the Latino “Millennial” smartphone user.

Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.

Nielsen announced the results of a sales effect study that examined radio’s return on advertising spend in four retail categories. The four categories included department stores, home improvement stores, mass merchandisers and quick-service restaurants (QSR).

Media Latino Communications (MLC) announced that its midday show, “El Pajarete con Armida y La Flaka” has been picked up by Entravision’s popular station “Jose” in Los Angeles, with multiple frequencies, KDLD 103.1 FM / KDLE 103.1 FM and KLYY 97.5 FM, in the largest radio market in the U.S. 

Entravision Communications Corporation and the National Football League announced a three-year radio broadcasting agreement.

Local TV stations around the country are looking forward to a banner year in 2016, when spending on political advertising is expected to soar. As a big fan of political commercials, I say: Bring ’em on.

Univision Communications Inc. (UCI) announced the debut of a new late night show, “Zona X” with the popular DJ Lobo at the helm.

According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets!

Univision Local Media announced the appointment of Sabina Widmann-Hernandez to vice president, general manager and director of Sales of Univision stations in San Diego, California, effective immediately.

For a second year in a row 1210 ESPN Deportes, 1210-AM (WNMA) will continue its broadcasting partnership with the FIU Athletic Department and will provide full coverage and LIVE broadcasts which will include both pre and post-game analysis for all games in the upcoming 2015 season.  

LA RAZA 97.9FM, a Spanish Broadcasting System Inc., (“SBS”) radio station in Los Angeles announced the launch of the new late afternoon show: “El Show de la Huerquilla” that hit the airwaves on Thursday, August 6.

As president and CEO of Marketron, a business software provider servicing radio broadcasters, Jeff Haley oversees all developments designed to help broadcasters drive ad sales and revenues. Haley recently spoke with eMarketer’s Lauren Fisher about bringing programmatic to terrestrial radio and shared his expectations for doing so with regard to audience-driven data and real-time delivery.

In the audio world, reach is a popular word these days.

The Miami Dolphins and 1210 ESPN Deportes (WNMA-1210 AM) announced they have entered into a multi-year agreement for the station to become the official Spanish radio broadcast partner of the franchise.