Radio

Consumers are dancing to the beat of Pandora. In an RBC Capital Markets study conducted in November 2014, 51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013. This put the music streaming platform in the top spot as it surpassed more traditional FM/AM radio as well as CDs.

Spanish Broadcasting System, Inc. (SBS) announced the inauguration of its new “Vacilon de la Mañana” morning show format called “El Show de El Chikilin” on KLAX (97.9 FM), La Raza along with the on-air arrival of popular radio personality Beto Diaz “El Chikilin”. The show, serving the Los Angeles, CA market, will air from Monday through Friday 6am-10am and features Beto Diaz “El Chikilin”, Raul Bernal, Dr. Cesar Lozano and Maria Chaires.
 

Entravision Communications Corporation announced that legendary radio personality, Eddie “Piolín” Sotelo, will launch a morning show, “El Show de Piolín,” on 16 of the company’s radio stations beginning on January 5, 2015, as part of a programming and network advertising sales agreement. 

Sun Broadcast Group and Casa Media Partners (CMP) have entered into a sales partnership that will bring CMPs growing owned and operated stations to Sun’s Hispanic lineup on a national network scale.

According to Radio Ink, American General Media in Albuquerque is giving the much-maligned Eddie “Piolin” Sotelo another shot at radio.

Following its recent sale of KHJ 930AM, Liberman Broadcasting Inc. has moved its top-rated La Ranchera format to the FM band. The new home for the format is KWIZ-FM 96.7.

Fútbol de Primera, the long time official Spanish-language U.S. Radio rights holder of the FIFA World Cup™ announced the unveiling of their new composite company logo for the 2018 FIFA World Cup Russia™.

The Cleveland Cavaliers have reached an agreement with Murray Hill Broadcasting’s 87.7 FM La Mega to broadcast all 2014-15 regular season and post-season games in Spanish. It is the first time in club history that Cavs games will be broadcast in a second language on Cleveland’s first Spanish radio station.

In today’s US Hispanic focused radio industry, many of the names of the pioneers that help develop, create and establish the US Hispanic Radio Industry are almost all forgotten, but not to a few.

Salem Communications Corporation announced the appointment of Felix Perez as VP/GM of its Miami cluster.

In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote their programming across platforms, including radio.

Entravision Communications Corporation announced the launch of a new morning show called LA’s Mañanitas.

Amador Bustos and Jay Meyers, Adelante’s CEO, visited the Seattle and Eastern Washington staff to announce the transfer of its nine radio stations to their former owner; Bustos Media.

The latest Nielsen Audio Today Report  profiles the impact of Network Radio among Hispanics, and the nearly 30 million listeners that are reached by Network Radio each week in hundreds of markets around the country.

Eddie “Piolin” Sotelo, who hosted a daily show on SiriusXM for the past year, expressed his appreciation to SiriusXM for the opportunity to bring his Spanish-language show to subscription radio.

When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their campaign — to demonstrate how their marketing spend is clearly translated into sales leads.

AIRE Radio Networks announced an agreement to syndicate the radio show “Por el Placer de Vivir con Cesar Lozano” (The Joy of Living with Cesar Lozano) commencing on August 11th.

Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.

The Southern California Broadcasters Association (SCBA) created a White Paper that is focused on the consumer and the commercials they remember and those they ignore by media.

For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.