In today’s US Hispanic focused radio industry, many of the names of the pioneers that help develop, create and establish the US Hispanic Radio Industry are almost all forgotten, but not to a few.
Radio
Hugo “El Gordo” Cadelago passes
Perez named VP and GM of Salem Communications Corporation Miami Market
Salem Communications Corporation announced the appointment of Felix Perez as VP/GM of its Miami cluster.
Ears to Eyes: How Radio Increases TV Tune-In
In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote their programming across platforms, including radio.
Entravision launches “LA’s Mañanitas Morning Show” on Super Estrella 107.1 FM in LA
Entravision Communications Corporation announced the launch of a new morning show called LA’s Mañanitas.
Buston Media to purchase Adelante Media Group’s Seattle & Eastern Washington Radio Stations
Amador Bustos and Jay Meyers, Adelante’s CEO, visited the Seattle and Eastern Washington staff to announce the transfer of its nine radio stations to their former owner; Bustos Media.
New insights into Hispanic Network Radio Listening [REPORT]
The latest Nielsen Audio Today Report profiles the impact of Network Radio among Hispanics, and the nearly 30 million listeners that are reached by Network Radio each week in hundreds of markets around the country.
El Show de Piolin off SiriusXM
Eddie “Piolin” Sotelo, who hosted a daily show on SiriusXM for the past year, expressed his appreciation to SiriusXM for the opportunity to bring his Spanish-language show to subscription radio.
Measuring Mobile Engagement To Create Performance Metrics For Terrestrial Radio
When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their campaign — to demonstrate how their marketing spend is clearly translated into sales leads.
AIRE Radio Networks to launch the radio show “Por el Placer de Vivir con Cesar Lozano”
AIRE Radio Networks announced an agreement to syndicate the radio show “Por el Placer de Vivir con Cesar Lozano” (The Joy of Living with Cesar Lozano) commencing on August 11th.
Strong Demand for NextRadio
Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.
Consumer Response to Broadcast Radio Commercials vs. Digital and Social Media [REPORT]
The Southern California Broadcasters Association (SCBA) created a White Paper that is focused on the consumer and the commercials they remember and those they ignore by media.
Driving Radio’s Value with U.S. Auto Buyers
For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
Luis Jimenez Show canceled on Univision Radio
New York radio personality Luis Jimenez and his morning show were cancelled on Univision Radio’s WXNY 96.3 FM.
ESPN Deportes MLB All-Star Game & Gillette Home Run Derby Live on ESPN Deportes Radio
ESPN Deportes will offer exclusive live coverage of the 2014 Gillette Home Run Derby on July 14 with special coverage starting at 7:30 p.m. ET. The Derby returns to Minnesota during All-Star Week at Target Field in Minneapolis, debuting with the new format this year.
Entravision Communications Corporation Brings the 2014 FIFA World Cup to U.S. Latinos Across its Television, Radio and Digital Properties
Entravision Communications Corporation announced that its television and radio broadcasts of the 2014 FIFA World Cup have generated strong ratings to date across its platform of television, radio and digital properties.
Attorneys’ fees awarded to former Univision employees against Eddie “Piolín” Sotelo
According to RBR, an LA Superior Court awarded more than $100K in attorneys’ fees to six former Univision Radio employees against Spanish-language radio personality Eduardo “Piolín” Sotelo for defending an extortion claim against the defendants and their attorneys at Taylor & Ring, an LA-based trial law firm. The award will be paid by Sotelo himself, rather than his attorneys.
Univision Radio takes swift action on ratings manipulation by employee
Univision is fully committed to quality data. Nielsen recently reached out to inform us that a media affiliated household had been identified in Los Angeles, and that it was connected to a Univision Radio employee from the KSCA station.
Spanish Broadcasting System launches Mega 96.3FM In Los Angeles, California
Spanish Broadcasting System, Inc. (SBS) announced the launch of Mega 96.3FM (KXOL-FM- 96.3FM), a radio station targeting Los Angeles’ Hispanic young adults in the highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with a unique blend of up tempo, energetic and entertaining programming, appealing to a diverse Latino audience.
Meruelo Media, completes purchase of KDAY 93.5/ KDEY 93.5 in Los Angeles / Riverside
Meruelo Media announced the completed purchase of KDAY 93.5 FM, Los Angeles’ original hip-hop and R&B radio station .
Audio Today 2014 – HISPANICS [REPORT]
The April 2014 Audio Today report reveals that the national radio listening audience has hit an all-time high, with over 244 million Americans (age 12 or older) tuning in each week. We also devote the majority of the report to examining the 40 million Hispanic listeners who happen to be radio’s most engaged listeners.