Radio

Across media formats, marketers often follow the “bigger is better” mantra when measuring their reach and effectiveness. But on the radio, good things come in small packages. In addition to attracting more listeners, stations should focus on cultivating more loyal listeners. Those who tune in the most can drive the greatest share of ratings.

According to the LA Times, Meruelo Group, owners and operators of MundoFOX 22 in Los Angeles, will be acquiring radio station KDAY 93.5 FM (Redondo Beach, CA)/KDEY-FM (Ontario, CA).

The agreement will provide users of Batanga Radio services with access to WMG’s repertoire, which includes material from some of today’s biggest international and domestic artists.

Univision Radio has launched “El Bueno, La Mala, y El Feo,” (The Good, the Bad, and the Ugly), a music- intensive Regional Mexican radio show with a blend of humor, social sarcasm, and exclusive interviews.

According to the December 2013 RADAR report, radio saw gains in the Hispanic audience across all major demographic groups compared with December 2012, while the black (non-Hispanic) audience remained steady year over year.

Spanish Broadcasting System, Inc. (SBS) announced the launch of AIRE Radio Networks to create and distribute leading Spanish-language radio programming debuting with a robust and high-profile celebrity lineup and targeted network vehicles.

AL & CM Broadcasting announced that its premier syndicated Morning Show talent, Alex “El Genio” Lucas has expanded into the Atlanta metro, and will be featured on WPLO “La Bonita 610 AM”. 

According to Radio Ink, Rep Firm McGavren Guild made the announcement yesterday that Kevin Garrity has been appointed president and chief executive officer. He replaces Lisa Sirotka-Sonnenklar, whose employment was terminated by the board.

Slacker launched six new stations from Univision Radio.

GLR Networks and Dave Ramsey’s, The Lampo Group, Inc., are working together to syndicate newly popular Hispanic personal finance program, “The Andres Gutierrez Show”.

Sun Broadcast Group, Inc. announced that it has entered into a sales and syndication agreement with AccuWeather, Inc. to provide a branded weather reporting service to Spanish language radio stations.

According to Radio Business reports, Alpha Broadcasting Chairman Larry Wilson’s L&L Broadcasting has agreed to buy eight stations from the Border Media Business Trust for $31 million. They include KJXK, KLEY, KSAH-AM, KSAH-FM, KTFM, KTSA, KZDC and KHHL in the San Antonio area.

The fallout from the July 22 cancellation of “Piolín por la Manana” is hard to miss in the September PPM results, the first full-month survey since Univision Radio abruptly pulled the plug on the syndicated Spanish-language morning show.  For many of the roughly 50 former affiliates, life without their high-profile morning man has put them in a precarious position, particularly the one-dozen Univision stations that carried his show.

Superadio, LLC announced the launch of SupeRadio Latino Network.

Sirius XM Radio announced that “El Show de Piolín,” hosted by Spanish-language radio’s top host Eddie “Piolín” Sotelo, will launch October 18 on SiriusXM’s Piolín Radio channel 147.

Liberman Broadcasting’s El Show De Don Cheto continues its lightning-fast roll-out as the nationally-syndicated hit morning franchise makes its debut on six new affiliates in its ever-growing roster of leading Hispanic radio stations.

ESPN Deportes Radio has reached a new multiyear agreement for media rights to the 2013-2014 and 2014-2015 National Football League seasons.

A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task Force, comprising Pandora, Spotify and TuneIn, engaged Edison Research to survey over 3,000 online respondents ages 12+ to ascertain their media usage and habits, and the results indicated that for the first time in history, Internet radio is used by the majority of online Americans (53%). In addition, the total time spent with audio is clearly expanding as people are now enjoying more audio from more devices in more places.

  Good Karma Broadcasting, LLC (GKB)’s ESPN West Palm announces the launch of ESPN Deportes 760 AM, West Palm Beach’s first Spanish language sports radio station.

Liberman Broadcasting’s syndicated morning show El Show De Don Cheto has secured a deal with Adelante Media Group.