This study’s key finding centers on the observation that broadcast radio, one of the oldest forms of mass communication, is second only to live television as the leading advertising-based media platform and continues to play a major media role to all ages today. DOWNLOAD HERE.
Radio
The radio division of Grupo PRISA presents Union Radio.
Next Thursday January 28th, Union Radio will present its programming lineup that attracts 26 million people every day across its network of 1,222 stations to the Pan-regional advertising professionals in Miami.
Eastlan allies with Bustos and Campesina on new ratings platform.
Eastlan Ratings has joined with Bustos Media and Radio Campesina, in launching an initiative to work collaboratively in the design of a new radio ratings product focused exclusively on the understanding the impact of Hispanic radio listeners.
Minority Commercial Radio Ownership in 2009: FCC Licensing and Consolidation Policies.
Minority radio ownership has remained virtually unchanged since 2007 even as the number of FCC-licensed stations has increased, according to a study released by the Minority Media and Telecommunications Council (MMTC). Download report here.
