Minority radio ownership has remained virtually unchanged since 2007 even as the number of FCC-licensed stations has increased, according to a study released by the Minority Media and Telecommunications Council (MMTC). Download report here.
Radio
Spanish Language Radio’s Unique History
In Celebration of Hispanic Heritage month, Arbitron is proud to debut a new study created in partnership with the Center for Spanish Language Media at the University of North Texas. The Center, run by Dr. Alan Albarran, PhD., is housed within UNT’s award winning Department of Radio, Television and Film, recognized as one of the nation’s top eight programs for broadcasting and film.
Arbitron honors Excellence in Radio at ANA Multicultural Conference.
Arbitron Inc. honored Comcast and Grupo Gallegos as Radio Grand Prize Winners at the Multicultural Excellence Awards held at the 11th Annual ANA Multicultural and Diversity Conference in Phoenix, Arizona at the Arizona Biltmore Resort and Spa. Arbitron worked closely with the ANA to introduce a new category in 2009 highlighting exceptional work in radio advertising.
Arbitron plans to increase Sample Size across all PPM Markets.
Arbitron Inc. (ARB) announced its implementation strategy to increase sample sizes in its Portable People Meter (PPM) markets. The Company now plans to increase sample targets by ten percent in the important advertising demographic of Persons aged 18-54 by mid-year 2011.
Radio reaches 90% plus Consumers over the age of 12 each Week.
Arbitron Inc. released its annual radio industry study, Radio Today 2009 Edition. This is the first annual report that includes Portable People Meter (PPM) data from several major markets as well as Diary data. Download report here.
Multichannel trend report uncovers Marketing Opportunities.
According to Epsilon Targeting, the newly formed data division of Epsilon, online sales continue to grow and certain product categories remain popular among consumers despite a challenging economy.
Puerto Rico Radio Today 2009.
Puerto Rico Radio Today examines listening in Puerto Rico to paint a fascinating picture of the radio audience by region and across the entire island. The study, available in both English and Spanish, looks at listening by age, sex, listening time, listening location and formats to illustrate the role radio plays in the daily life of the 14th most populous market in the U.S.
Woodie named President of Lotus Entravision Reps.
Phil Woodie has been named President of Lotus Entravision Reps (LER) and will be based out of the LER office in New York. Mary Hawley who was the President of the company, assumes the important role of Western Regional Sales Manager based in the LER Los Angeles office to maximize the opportunities in the region and the Los Angeles office to the company.
