Arbitron Inc. announced that it will resume the commercialization of its Portable People Meter radio ratings service in eight markets.
Radio
Raul Alarcon Sr. passes ……
Raul Alarcon Sr., founder and Director Emeritus of Spanish Broadcasting System, has died.
Alarcon, a pioneer in Spanish-language broadcasting, left Cuba, and the radio company he had founded there, following Fidel Castro’s rise to power. He re-established his radio career in the United States, and in 1983, he purchased his first radio station.
Spanish-Language Broadcasters join forces to express concerns about Arbitron’s Portable People Meter
Spanish-language radio broadcasters Spanish Broadcasting System, Entravision Communications Corporation, Univision Communications and Border Media Partners have formed an industry-focused committee to voice concerns about Arbitron’s proposed rollout of the Portable People Meter (PPM) and the potentially harmful impact it could have on the Hispanic marketplace. The newly created group has been named the Spanish Radio Association (“SRA”).
Arbitron’s Portable People Meter & it effect on Hispanic Radio.
By now almost everyone in the media industry has heard about Arbitron’s latest attempt to improve its present day system of “diary keeping” to a new and supposedly “improved” method of electronic measurement called the “Portable People Meter”- PPM. The transition has been far from smooth. By Frank Flores / Spanish Broadcasting System/NY.
AHAA forms advisory council on Portable People Meter media metrics.
AHAA Chairman José López-Varela, in his first initiative as the newly elected leader of the organization, announced the formation of an Advisory Council to explore industry issues and opportunities surrounding Arbitron’s Portable People Meter (PPM).
