Radio

Your GRP goals will change in an electronically measured era. Download this brochure (PDF) to see how the Arbitron PPM might change the way you plan and buy radio.

For over a decade the radio industry has focused on P1, or first preference, listeners—those who listen most to a station. In the Diary world, a rule-of-thumb says that P1s represent 33% of a radio station’s cume and 70% of its Average Quarter-Hour (AQH) audience.

Urban radio has an unmatched ability to reach and motivate African American consumers on behalf of advertisers and marketers, according to a new presentation by ROI Media Solutions that debuted at Interep’s 9th Annual “Power of Urban Radio Symposium.”

Alcohol industry spending on radio advertising decreased by 38 percent between 2001 and 2006, but more than a third of alcohol radio ads in 2006 were still more likely to be heard by underage youth than adults on a per capita basis, according to a monitoring report released from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.

Spanish Broadcasting System and WSKQ La MEGA 97.9 FM announced the hit morning show, “El Vacilón de la Mañana,” was transmitting live on Thursday August 30 from the banks of the Hudson River. During the broadcast, DJ Leo Miches Amador, also known as “El Papichulo,” bravely swam across the river.

Earlier this year a considerable shadow was cast over the Internet radio industry. SoundExchange, the organization tasked with collecting and distributing digital performance royalties, set a royalty fee regime for webcasters that many in the industry thought so prohibitive it would put smaller Internet radio stations out of business.

Arbitron Inc. released the first “currency” radio ratings from the Houston Portable People Meter radio ratings service, bringing the second U.S. radio market into the era of electronic measurement.