Personal Relevance; Personal Connections: How Radio Ads Affect Consumers See how radio advertisers who tailor and appropriately place their messages can reap the benefits of the personal, emotion-driven relationship listeners have with radio.
Radio
Indecency in Media …. The Hispanic Viewpoint.
When it comes to indecency in the media, the opinions of Hispanic radio listeners vary only slightly from their Anglo and African-American brothers and sisters according to a recent nationwide study conducted by Paragon Media Strategies. When asked, “Are you aware of the recent issue of indecency in the media,” 79% of the Hispanic respondents in the survey indicated they were aware. This matched the 79% for total respondents and was close to the 80% awareness for Anglos. African-Americans’ awareness of the issue trailed a bit at 66%.
Fania All Stars Forever – Polito Vega Concert Tribute.
New York Superstar radio personality Polito Vega, The King of Latin Radio” celebrated 45 years in the business with a sensational concert that will feature The Fania All Stars Forever at the Continental Arena.
Spanish Broadcasting #1 in L.A. & New York.
Spanish Broadcasting System, Inc. announced that KLAX-FM, Los Angeles and WSKQ-FM, New York have both achieved #1 rankings in their respective markets in the recently released Arbitron Spring ratings book.
