A higher educated wave of professionals and entrepreneurs have arrived in South Florida during the last few years, according to the study “Latin Review 2004” recently conducted by StatMark, a market research firm with offices in Miami, Florida, and Caracas, Venezuela.
Radio
Key Attitudinal Differences Between Spanish & English TV Advertising Audiences.
A survey by Simmons Market Research Bureau offers intriguing new information on the television advertising preferences of the growing Hispanic market. Supporting findings from a recently released Univision study about Spanish- and English-language TV viewers, the Fall 2003 Simmons National Consumer Study offers critical new insights into Spanish viewers’ more positive attitudes toward TV advertising.
‘El Cucuy’ Joins SBS KLAX-FM in LA.
Renan Almendarez Coello, “El Cucuy”, will return to his original morning time slot, 5 a.m. to 11 a.m., on Monday, March 22, 2004 — but on a different station — KLAX (97.9 FM), La Raza, the flagship Los Angeles station of Spanish Broadcasting System, Inc.
‘El Cucuy’ Off Of KSCA.
According to Radio & Record, “Univision Radio’s Regional Mexican KSCA/Los Angeles has replaced afternooner Renan Almendarez Coello, known as “El Cucuy de la Tarde,” with former KHOT/Phoenix midday air talent David Palacios, a.k.a. “El Gatillero.” Palacios. Univision would not confirm that Almendarez has been let go from the company. However, R&R hears that Almendarez is reportedly in talks with SBS”.
