Gary Fries, President and Chief Executive Officer of the Radio Advertising Bureau (RAB), opened his semi-annual State of the Industry speech last Friday during RAB2004, the annual Radio Sales, Management & Leadership Conference that took place last week at the Adam’s Mark Hotel in Dallas, Texas, by emphasizing the increasingly significant value that Return On Investment (ROI) represents to media advertisers and their agencies.
Radio
SBS Adds An Extra Hour To Morning Drive In NYC.
Spanish Broadcasting System, Inc. announced that its popular New York morning comedy show, “El Vacilon De La Manana”, hosted by morning show leader Luis Jimenez, has extended its hours to 11:00 a.m. The one-hour extension of the morning show is appropriately named “Vacilon on Overtime” and will feature comedy, entertainment and a taste of Salsa and Merengue music.
Karl Alonso Meyer – GM @ Entravision Radio Los Angeles Radio Cluster
Entravision Radio, a division of Entravision Communications Corporation EVC, announced the appointment of Karl Alonso Meyer as General Manager of its Los Angeles radio cluster. Mr. Meyer’s appointment will take effect once his current duties with Radio Unica are complete.
The 2004 Radio-Mercury Awards Call For Entry.
The 2004 Radio-Mercury Awards call for entry kicks off on January 1st in a celebration of Radio that recognizes creative excellence. The competition will award a total of 13 cash prizes worth over $150,000, including the coveted $100,000 Grand Prize.
