Social Marketing

As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns. In this place, millions of people capture life’s rawest and rarest moments in photos and live stream putting a face and story to issues our products are anxious to provide for, our services delighted to solve.  By Mario Carrera / ThinkNow

There’s a quote that gets thrown around and misattributed all the time that says, “Hope is not a strategy.”  In the digital media and advertising business the word “identity” gets thrown around even more, so to paraphrase this oft-used cliché, I’ll say: Identity is not a strategy.

Casual lifestyle brand Panama Jack – known for its signature suncare products, eyewear, apparel, home furnishings and branded resorts – has selected Miami-based MARCA as its digital and social agency of record.

HipLatina announced a partnership with Go RVing to engage HipLatina’s acculturated audience of upscale Latinas.

Show business has entered an unprecedented and exciting new era of engagement thanks to the ubiquity of social media and movie-loving Millennials. 

Broadcast news (52%) and Facebook (53%) continue to be top news sources for Americans, distantly followed by cable news (43%). Similar to previous waves, few trust news from social media sites and apps like Snapchat (11%), Twitter (14%) and Facebook (19%). Topping the list of sources most trusted, most Americans trust broadcast news (61%) and print newspapers (59%).

In the latest episode of “Behind the Numbers,” eMarketer’s Monica Peart and Debra Aho Williamson talk about social media users, and which format and player will dominate the space.

In the latest episode of “Behind the Numbers,” analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses.

A couple of weeks ago Mark Rabkin, VP, Core Ads at Facebook, posted ‘New Medium, New Rules: video in the mobile age’. It is a good summary of the challenges facing advertisers when it comes to engaging people in the mobile age and supports what Kantar Millward Brown has been saying for years: mobile is not a tiny TV.  by Nigel Hollis

Hundreds of thousands of hardcore soccer aficionados will converge on stadiums across the United States as the CONCACAF Gold Cup begins this month.  Toyota is joining the action as an official sponsor of the preeminent national team tournament of the North, Central America and Caribbean region.

Many people have a hard time walking away from their devices, even when they know they should.

Whether it’s using GIFs or the latest slang, brands do what they can to stay relevant on social media. But despite their best efforts, many people find these behaviors more annoying than cool.

HLC Media announces the release of insights from a survey of nearly 400 women from HipLatina’s acculturated audience of upscale Latinas.  The subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands.

Hispanicize Media Group (HMG), LLC announced that it has signed an equity and talent management partnership with L.A.’s social media comedy star duo, The MexicanGueys.

The fundamental problem with digital advertising today is that too many ad formats are truly disruptive.   by Nigel Hollis

Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

Moms in the US spend more time on the internet than with either television or radio, at 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.

Clio Sports recently announced the 2017 Sports Marketing Award winners honoring Austin-based LatinWorks with four awards for their campaign with Major League Baseball (MLB) #PonleAcento (Put An Accent On It).

Until recently, social-media influencer marketing has looked a bit like the Wild West (with better teeth),@ but it looks like the sheriff is coming to town.

The term “Dark Social” is being kicked around every so often by marketers. In this post, we’ll answer some of the most important questions about the topic: what is it, how does it affect your brand and how you can measure it?