Social Marketing

Attention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, bannAttention Marketing grew out of the rise of social media and smartly suggests that rather than interrupting the consumer and using SEM, SEO, banner ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.er ads, mobile ads, etc., brands have an opportunity to utilize social media to capture consumer’s attention and channeling this attention to the brand’s products when the consumer has a genuine interest in buying.

The effort we put into our content is changing, and so is the content we create. The pace of that change is accelerating. The purpose of this research is to track those changes.

Take a look at the social media statistics infographic to learn a thing or two about how all of this online interaction can work for you.

Social media has evolved far beyond its media roots into a robust engagement platform that has deep implications for brands.

Many kids become internet users before they learn how to walk. But even as the age at which kids get a smartphone creeps downward, most lack one of their own, as explored in a new eMarketer report, “US Kids and Digital: Gauging How Digital These Digital Natives Really Are”.

In 2016, consumer packaged goods and consumer products advertisers in the U.S. will spend $5.97 billion on digital marketing, an 18.2% increase over last year. And why not: market research company IRI reports that 76% of CPG shopping trips start online, and many consumers continue researching products and comparing prices on smartphones while in the shopping aisles. Consequently, brands are targeting 60% of their digital spend to mobile devices.

When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.

Forrester predicted that as social media matures, branded communities would make a comeback. Marketing leaders report they’re significantly less satisfied with Facebook and Twitter marketing.

If as the saying goes, “There’s no crying in baseball,” shouldn’t we hold athletes from all sports to the same standard? Only, I want to take this mantra one step further—to social media.

One of the most striking findings in this year’s Connected Life survey from Kantar TNS is the extent to which authority and credibility has shifted.

Nearly one in five internet users around the world block ads, according to September 2016 research. That doesn’t necessarily mean they are averse to brand messaging, however.

Facebook has been slammed with a potential class-action lawsuit accusing it of violating federal civil rights laws by publishing housing and job ads that discriminate against minorities.

There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple as it might seem at first glance and along the way you might find yourself in a bit of a pickle.

Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create www.latinovoicesandvotes.com, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.

Horizon Media announced that it is launching a dedicated multicultural social solution to help the agency’s clients maximize brand influence through organic engagements, influencer relationships and strategic paid media within the multicultural space.

Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads.  Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.  That’s basically what Facebook is doing nowadays.  by Julia Angwin and Terry Parris Jr. / ProPublica

More than half of marketers in Europe and the US are using social data for their business activities. Yet, according to October research, another 23% are not, and it’s primarily because they just don’t have the time.

With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week.

The Latina SmartPurse is an innovative research initiative focused on the Hispanic female in the U.S. This progressive research takes a deep dive into the modern Latina consumer, her influence, and what she expects from brands when making purchasing decisions.

Young Hispanics, who are digitally savvy and culturally connected, are a particularly important audience. To help marketers gain a greater understanding of their interests and perceptions, we partnered with market research firm Ipsos and research partner Audience Theory to survey Hispanics in the U.S., with a specific focus on the third generation.