Social Marketing

The Interactive Advertising Bureau (IAB) released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.

In today’s connected world, consumers can use social media to share their experiences and opinions with friends and followers, in an instant. And when it comes to television, they’re sharing and commenting through social media not just about storylines and stars, but also about the surrounding ads, brand integrations and sponsorships. This behavior has introduced a new key objective for some advertisers: turning paid media into earned media.

There’s still plenty of room for Instagram adoption among companies.

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.

The campaign includes an interactive nationwide CineTransformer tour, a digital special featuring 15 episodes titled “Los Secretos de El Señor de los Cielos”, an on-air recap special, a collectible comic book, a dedicated Facebook application and a 19-hour surveillance feed footage available hours prior to the premiere for fans to monitor Aurelio Casillas behind bars.

Millennials were more likely than the general consumer to go without landlines, with 64% reporting being mobile phone-only. Still, penetration among older generations was significant: 45% of Gen Xers and 32% of baby boomers. Hispanics were also heavily mobile phone-only, at 60%.

Last month I had the pleasure of attending Google’s Hispanic marketing forum in New York. Of course, it was great to reconnect with many colleagues who have helped shape the Hispanic online market, but, most importantly, it was great to witness firsthand that Google is truly committed to Hispanics online.  By Lee Vann-  CEO, Captura Group

The much-anticipated shift toward mobile will occur this year in the two largest digital advertising categories: search and display. For the first time, US advertisers will spend more in these areas to reach consumers on mobile devices than desktop computers, according to a new eMarketer report, “The State of US Digital Advertising 2015: Mobile Trumps Desktop, People Trump Devices.”

Instagram will boast more than 100 million US users by 2018, eMarketer estimates, and this year, the social network’s audience will rise by nearly 21% to 77.6 million users.

The survey, completed this March, revealed that 70 percent of respondents considered their blog their business, with 41 percent being solely accountable for all aspects of the blog’s production and amplification, including content creation, editorial posts and social media sharing.

So Facebook is No. 1 by a long mile. But to me this data is highly incomplete and therefore irrelevant.

If they only knew. Not that anyone has to tell them that they’re hot, lack of self-esteem has never been an issue with Latinas…but boy, are they hot!  by Pedro de Cordoba – Chief Strategy Officer / Eventus

Social influence democratized the age-old “influencer status” by devaluing the idea of influence entirely. It turned everyone into an influencer, and in the process, it turned a strategy like influence into another media metric.

From a strategic marketing perspective, social media provides brands with a wealth of data that can inform their brand strategy. Consumers are posting comments about the brands they like and the ones they don’t like; they capture negative and positive experiences related to products and services, and provide reasons for their opinions.

In the global study, ZenithOptimedia looked at how new technologies are set to impact retail, media and entertainment and how brands are likely to leverage these innovations to create personalized consumer experiences as part of their communication strategies.

Millennials are indeed Mexico’s digital trendsetters. This vast group, which eMarketer defines as individuals born between 1981 and 2000, represented roughly one-third of the country’s population of 119.7 million in 2014, according to Consejo Nacional de Población (CONAPO).

According to TrackMaven reports, and other industry research, this guide provides an aggregate view of the noisiest and most effective times to communicate across five of the most commonly used Social channels. Helpful to determine the channel-specific distribution strategy that works best for your audience.

Want to get millennials to follow you on Twitter? Offer a coupon.

The great differences between the Millennial, Gen X and Boomer generations are a subject of many studies and debate. These groups, born into different economic, political, and technical environments, are typically discussed based on their unique, differentiating attributes, as marketers try to develop strategies that uniquely target each population.

“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.