Social Marketing

In the U.S., Hispanic consumers’ desire to use social media customer service (or “social care”) surpasses that of the general social media population. This creates a significant opportunity for companies seeking meaningful interactions with this large consumer segment that continues to grow in purchasing power year-over-year.

A new study from the Advertising Research Foundation suggests that much of the consumer spend was surely influenced by social media.

Content PR. You’ve probably seen this phrase bouncing around the blogosphere recently, and no wonder, it’s an emerging PR trend for this year. But what is content PR? To discover the answer, we need to look to marketing first.

Available on HispanicPRpro.com

Burson-Marsteller launched the Latin America Social Media Check-up 2013, which examines the use of social media platforms by the top 225 companies in Latin America. The study looks at how these companies use Twitter, Facebook, YouTube, blogs and, for the first time, Google Plus.

A lot has changed since I first reported on how Hispanic online publishers were using Facebook in June 2010. Back then, only a few Hispanic publishers were taking Facebook seriously, but over the past year and a half, Hispanic publishers have significantly increased their presence on Facebook and now view it as a critical channel for them to remain competitive. By Lee Vann / Captura group

Enter to Win the Latin “STEEVEE”, The Social TV Trophy Which Awards Excellence In the Fast Moving Hispanic, Latin and South American Social TV Space.

There is no question that social media has gone mobile, as more and more consumers access their accounts via smartphones and tablets. Now, marketers are racing to catch up with consumers where they connect, employing a variety of strategies for outreach, according to a new eMarketer report, “Social Media Marketing on Mobile Devices: Turning Challenges into Opportunities.”

Predictably, social-media pundits have surfaced to proclaim this development as a natural evolution of social marketing.

The closing of several Facebook stores earlier this year by major brands including JCPenney, Nordstrom and GameStop was enough to get some brands to push the pause button on excitement surrounding fcommerce. But brands can still get substantial benefits from firmly planting their flag in the Facebook social media space, as long as they understand the desires—and probable actions—of their followers.

BlogFrog outlined major trends it believes will shape the influencer marketing industry in 2013. Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways – often through the collective voice of active bloggers that are passionate and vocal about the brands they love.

Nielsen and Twitter announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

A new social network dubbed “Parranda” — the name of a popular Puerto Rican Christmas tradition — is hoping to gather Puerto Ricans on the island and throughout the world to “remap, remake, and remobilize the Greater Puerto Rico.”

As many brands have spent the past several years engaging with customers and prospects on social networking sites, marketers have a good idea of what gets web users to connect. Typically, social networkers say they make “friends” with or follow a brand’s posts to find out about special offers and deals, and current research is consistent with that reasoning.

Now that social media has become an integral part of most people’s lives, marketers are continuously looking for ways to take advantage of it to reach you with their message. Of the various tactics being employed, Content Marketing has emerged as one that marketers are increasingly focusing on. By Captura Group

As we look back at 2012 from a social media perspective, it’s important to look at the good and the bad. I always like to ask two questions when analyzing a situation: 1) “What is being done right?” and 2) “What if everything is wrong?”
So, to start, here’s a social media insider’s top-six disappointments of 2012.

Syncapse Corp. released a strategic guide to help the automobile industry navigate the complex maze of social media options available to them at each phase of the customer decision-making process.

Brands have been aligning themselves with positive causes for many years, and seeing a positive impact on their bottom lines when they do so. And the inclination among consumers to buy from brands playing a socially productive role in the world is only growing.

A research study on online social networks reveals that networking sites can drive advertising revenue by encouraging the density of social ties, or boosting the level of friendship or social connections between users. According to the findings, in a forthcoming paper in Management Science, more connected users prompt increases in visitation and browsing on the site, which helps stimulate online advertising revenue growth.

As social media continues to revolutionize the consumer-brand experience, Nielsen and NM Incite’s recent Social Media Report 2012 shows that unique, precision-driven opportunities for advertisers to interact with consumers will continue to grow.