Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 or older found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and foursquare—though it’s clear that women are more active social media users than men. One-half (49.0%) of female respondents visit social media sites at least a few times per day, versus just one-third (34.0%) of men.
Social Marketing
On Social, Brands use Rewards, Customer Service to foster Loyalty.
While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.
Getting the Most Out of Facebook Ads.
When General Motors pulled its advertising from Facebook, many took it as an indication that the social network’s ad products didn’t work. But in reality, the pullout tells a different story.
8 out of 10 American companies are present on Facebook, 45% on Twitter [INSIGHTS]
Not only consumers find their way onto the popular social network sites, an increasing number of companies also use it. 80% of the American companies use Facebook, 45% have a Twitter account, 48% are present on LinkedIn and 31% use YouTube. These numbers show that American companies have evolved further in their social media usage compared to companies in Europe.
61% listen to conversations between consumers on social media
Tampico launches interactive ‘Piñata Bash’ Social Media contest.
Tampico Beverages announced its recent launch of an interactive “Piñata Bash” social media contest and 3D Facebook app to promote its 20-ounce, single-serve, refrigerated juice drinks among young adults in target markets nationwide.
Can Facebook go beyond Earned Media Success?
Having a presence on Facebook has proven successful for marketers in several ways, and recent studies have shown the popularity and success of earned media on the site.
Consumers using Pinterest to Engage with Retailers more than Facebook, Twitter.
For retailers engaged in the social media sphere, customizing their approach with social and mobile strategies is leading to social commerce success.
LatAM leads as the Most Socially-Engaged Global Region.
comScore, Inc. released its latest report on social networking in Latin America from its comScore Media Metrix service. The latest research shows that more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month.
Social Media: 70% Hype, 30% Business Opportunity.
The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business. I mean that the majority of conversations surrounding social media center on behavior that creates page views but very little actual value to a brand marketer, and therefore little impact on the business of the Internet.
Employees, Executives disagree on the Role of Social Media in Building Workplace Culture.
As social media continues to alter how people connect personally and professionally, its impact on building culture in the workplace is debatable, according to Deloitte’s new “Core Values and Beliefs” survey conducted online by Harris Interactive.
Daily Twitter use on the Rise.
Twitter use is on the rise among US adults, particularly among the 18-to-24 age group, and a growing percentage of those consumers are using the service daily.
Perceived Value in the Entertainment Industry at 3-year High, but Audiences want to Stay in Control.
Edelman released findings from its sixth annual “Value & Engagement in the Era of Social Entertainment and Second Screens”(1) survey. The study findings highlight that perceived consumer value in the entertainment industry is at a three-year high this year, following the slump in opinion shown in 2011’s data.
The Power of Like 2: How Social Marketing Works [REPORT]
comScore, Inc. and Facebook released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior.
Companies use Social to Track and Follow Up on Brand Mentions.
B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback.
Americans using Social Media are More Engaged Consumers – but Skeptical of Social Media. [STUDY]
Americans believe participation in social media makes them more informed and influential as both consumers and citizens, even as they express clear skepticism about the trustworthiness of the information they find there, according to poll results announced by The Allstate Corporation and National Journal.
Univision expands Social Media efforts.
Univision Communications Inc. announced at E3 the formation of a new social media communications team expanding Univision’s efforts in driving engagement and discovery in social media.
