Social Marketing

There is more than one way to monitor and measure social media outreach and online campaigns, and companies must find the right setup for them. Looking at how marketers are using monitoring tools and what benefits come from certain options can give companies insight into what works.

Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and interactive marketing, came aboard in June 2010. While that number increased to 1,800 nine months later, Harty wanted to experiment with a variety of strategies, including social sampling on Twitter, to help lure new customers to the brand.

As social media becomes an integral part of companies’ marketing programs, the debate continues about where the staff and resources will come from to handle these initiatives.

Lessons on customer service from the best and worst retailers in Facebook. DOWNLOAD Report Here.

Social media and digital marketing have allowed marketers to listen to more of what customers are saying about their brands and those of their competitors. As a result, listening and engaging online with consumers are now parts of many marketers’ online strategies, and there are many ways to measure these initiatives to track success.

Integrated Social CRM and Marketing Software for Facebook and Twitter. DOWNLOAD Report Here.

Social media is just one of many avenues to take in your journey to reach customers and improve ROI. Whether you select that route or another, such as advertising or public relations, pack a catered measurement approach specific to your selected path. If they work hand in hand, you’ll have a suitcase full of strong, relevant results. DOWNLOAD Report Here.

Few would deny that Social Media is the most talked about maketing opportunity in recent history, yet its value remains debated amongst marketers. Does it influence purchase behavior? How should ROI be measured? What metrics actually matter? What is Social Media INtelligence Questions the digital marketing industry is trying to answer, including the many companies that provide Social Media Monitoring services. DOWNLOAD Report Here.

Performics released a report that detailed findings from “S-Net, The Impact of Social Media,” a social network study from ROI Research Inc. sponsored by Performics. The study found 52 percent of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Additionally, 31 percent of overall respondents purchase more from companies/brands that they like/follow than from brands/companies they do not.

Retailers are using social media sites in a variety of ways, but many are still working to determine how this outreach affects their bottom line

Sears Holdings is announcing the launch of its Latino social media channels. With the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino, Sears is showcasing its commitment to better engage with customers culturally and strengthen relationships within the Latino community.

We set out to learn more about the state of social advertising and its opportunities by conducting an industry survey of 230 brand managers, executives, and marketing professionals. DOWNLOAD Report Here.

Social network marketing is now de rigueur for most brands. eMarketer estimates that 80% of companies with at least 100 employees conduct marketing activities on social networks this year. Fewer are advertising on social networks, but the number is growing.

Social media has emerged over the past several years to redefine the digital media landscape and, in the process, has changed the way we think about the dissemination of marketing messages. In particular, Facebook has facilitated two unique consumer experiences of interest to brand marketers. First, the ability for consumers to identify brands of interest and connect with them has enabled sharing between brands and consumers in new ways: brands and their consumers can now create two-way relationships and share content, news, and feedback. Social media has also facilitated innovative ways of sharing information about brands between friends. Whether consumers are voicing their affinity for certain brands or their experiences with products and services, Facebook not only encourages this type of sharing but can also accelerate its reach and virality. DOWNLOAD Report Here.

It is a notion so entrenched, that by now it has almost become a truism. Word-of-mouth has become the communication lever for product manufacturers and marketers, creators of what we call “consumer experiences.” Peer-to-peer communication can kill innovative design, turn accepted pricing wisdom on its head, and neuter multi-million dollar advertising campaigns. Its growing influence is economic sphere, and beyond. While most of us understand the vehicles through which word-of-mouth spreads, its power and origins remain mysterious and impossible to control. But are they really? DOWNLOAD Report Here.

Capgemini announced the results of its third annual Executive Outsourcing Survey, which explores the perceptions and use of social media within customer care operations defined as all aspects of customer interaction management within the enterprise.

Mobile and digital technology business Mobile Interactive Group (MIG) released a major research white paper on the trends and opportunities in participation TV (P-TV) services in particular social channels across global markets. DOWNLOAD Report HERE.