Following in the footsteps of consumers, large international companies are now becoming active participants in social media. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. DOWNLOAD REPORT HERE.
Social Marketing
Less than half of Latin American Companies have a presence on Social Networks.
Burson-Marsteller’s “2010 Latin America Social Media Study” revealed that only 49% of Latin American companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube or corporate blogs), compared with 79% of companies globally. VIEW VIDEO HERE
Blog Marketing to Moms is about more than Parenting.
Moms who blog have become important marketing partners and powerful allies, spreading the word about products and services to the 32 million moms who go online in the US.
What Is Holding Back Social Media Investment?
Social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remain low. One reason for the reluctance to invest more is the old problem of ROI. While some marketers have created successful social media campaigns that they feel they can measure and determine a benefit from, many have still not solved the social success equation.
When Eyeballs and Dollars Don’t Match Up.
No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are influential are often also popular, and in a Facebook and Twitter world popularity is measured in friends and followers.
Social Media B2B: It’s not as different as you Think.
Social media has been largely under utilized by many B2B organizations that do not understand the power and opportunities it can create. Social media for B2B organizations can be used to increase awareness, capture customer feedback, generate leads, research target markets, and monitor competition.
Available at HispanicPRpro.com
Companies struggle to keep Social Media Content On-Message.
Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility efforts and new product or service launches, only to find those messages distorted as they’re disseminated through the media.
Available at HispanicPRpro.com
Small Businesses change Social Media Expectations.
After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%.
Latinos Online and the Theory of Telepresence.
My hypothesis is that one of the reasons why Hispanics are eager to embrace social media, blogs, and other mediated online communications is because many of these media provide the feedback mechanism needed for satisfaction with the medium.
Hispanics, African Americans & Asians more Digital-Savvy than Caucasians.
More than 8 in 10 Americans (86.2%) say they regularly surf the Internet in a given week, according to the BIGresearch Simultaneous Media Usage Survey (SIMM®16 – June 2010, N=23,234). But Americans’ digital activities differ greatly among ethnic segments. Compared to Caucasians, minority groups are more likely to surf the Internet and visit social networking sites in their leisure time; read, post to and maintain blogs; view news, videos and TV shows online; and send text messages.
85% of Teen Brand Word-Of-Mouth occurs Offline.
Teens exchange opinions and information about brands more than consumers as a whole – but contrary to what we might expect, relatively few of those conversations take place online, according to the latest findings from TalkTrack, an ongoing study conducted by market research firm Keller Fay Group, which specializes in word-of-mouth (WOM). DOWNLOAD REPORT HERE.
The State of Social Media Sponsorship Report.
IZEA released its first report on The State of Social Media Sponsorship for the second quarter of 2010. The report was compiled from survey data of over 2,800 social media publishers, consultants, marketers and public relations professionals who volunteered to participate. It uncovers the impact sponsorships have on engagement, compensation practices, publisher preferences, and earnings. Complimentary copies of this survey are available from IZEA’s website.
Available at HispanicPRpro.com
Latinas and Social Media.
Welcome to our first thought piece produced by Pink Tank, innovative thinking for Latinas. These small studies will take an inside look into Latinas and how we are influenced, how we consume media and what moves us. First on our list was an in depth look into Latinas and Social Media.
The Influence of Mobile on Social Marketing’s Future.
As the increase in smart device ownership helps put the mobile web in the pocket of more and more Americans, mobile will play a greater role in all forms of content consumption—including social media.
