We’ve heard from countless brand marketers about the need for guidance when it comes to measuring the value of social media advertising. It’s why we’ve made a major investment towards helping advertisers understand how to achieve their brand goals in a social context. Our joint report: Advertising Effectiveness: Understanding the Value of a Social Media Impression provides early insights from Nielsen’s BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers. AVAILABLE at HispanicPRpro.com
Social Marketing
Who Owns Social, Anyway?
Beats Me, but there are a ton of things to figure out before we settle on the Answer.
So who the heck owns social?
Courtesy of Advertising Age.
Building a Better Burger? Try Social Listening for Product Development.
As “brand listening” on the web has now become standard practice, it’s time to go deeper to unlock the value, passion and insight hidden inside the everyday chatter happening outside the context of your brand. As social media usage and time spent on these sites grows globally, the need for this deep social listening, with the proper approach and analysis, is more important than ever.
Use of Social Media Explodes – almost half of Americans have Profiles.
The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached almost half (48 percent) of the population in 2010 – double the level from two years ago (24 percent in 2008), according to the new national survey from Arbitron Inc. and Edison Research, The Infinite Dial 2010: Digital Platforms and the Future of Radio.
Brands vie for Credibility on Social Networks.
Social networks reach an estimated 940 million people around the world, according to January 2010 research from InSites Consulting. Most are there for personal reasons, such as sending messages, looking at pictures, and posting and responding to status updates. But interactions involving information about products and services have proliferated as brands encourage online word-of-mouth.
Profile of Influencers: Power of Word of Mouth Marketing.
ICOM, a division of Epsilon Targeting unveiled a consumer study which looked at the effectiveness of word of mouth marketing and the profile of influencers, individuals who are more likely to talk about a product or brand to their friends and social network. DOWNLOAD REPORT.
Global Audience spends more time on Social Networks.
On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year. While the U.S. boasts the largest unique social networking audience, Italian and Australian web surfers led the way for average time on site with more than six hours each in February.
The State of Marketing 2010.
Unica Corporation announced results from its global survey of marketers, titled “The State of Marketing 2010.” Unica partnered with Salloway & Associates, an independent research company, on the survey. The sample covered nearly 200 online and direct marketers across a wide range of industries, geographies, and company sizes. Results revealed a number of key findings on marketing challenges and bottlenecks, marketing technology adoption, and of course, new marketing channels. DOWNLOAD REPORT HERE.
Social Networks that Boost your Business.
Most people are familiar with the term “Web 2.0,” which refers to a second generation of web development and design that focuses on fostering social networking via the web. Innovative companies are beginning to embrace Web 2.0 as a way to enhance communication, information sharing, and collaboration, thereby allowing them to work smarter rather than harder.
The Etymology of Online Social Media.
It’s no secret that online social networking is growing rapidly. But did Twitter and Facebook spring up from nothing, like Athena bursting fully formed from Zeus’ brow? Or are there general social trends which helped birth social media?
